Abstract
Celebrity talk shows are perceptive illustrations of how they are rooted in profusion of flattery for the bourgeois class, and applaud class consciousness to the extent of normalizing it. This paper encapsulates the trends and patterns in the media sphere through the talk show, Simi Selects India’s Most Desirable and how it flourished as a celebrity’s brand augmenting platform. The study reads into commodification of content, links it to capitalism and also how it is a celebrity branding or rebranding platform. Using the talk show as an apparatus, this work integrates the political economy of communication approach with Critical Discourse Analysis (CDA).
Keywords
Get full access to this article
View all access options for this article.
References
1.
Adorno
T
Horkneimer
M
(1944 ) The culture industry: Enlightenment as mass deception . In: Dialectic of Enlightenment , New York: Continuum.
2.
Awaasthi
K
(2016 )) Up, close and personal with Phool Khile Hain Gulshan Gulshan’s Tabassum . Hindustan Times, India , 18 February . Available at: https://www.hindustantimes.com/tv/up-close-and-personal-with-phool-khile-hain-gulshan-gulshan-s-tabassum/story-46CVj657VMRWLhRARh2g8O.html (accessed 11 June 2020 ).
3.
Ayyar
V
Khandare
L
(2012 ) Mapping color and caste discrimination in Indian society . In:
Hall
RE
(ed.) The Melanin Millennium: Skin Color as 21st Century International Discourse . London : Springer , pp.71 –95 .
4.
Baltruschat
D
(2010 ) Global Media Ecologies: Networked Production in Film and Television . New York, NY : Taylor & Francis .
5.
Bamzai
K
(2019 ) Simi Garewal, India’s Oprah in white is coming back. But is Karan Johar generation ready? ThePrint, India , 17 August . Available at: https://theprint.in/opinion/simi-garewal-indias-oprah-in-white-is-coming-back-but-is-karan-johar-generation-ready/278265/ (accessed 12 September 2020 ).
6.
Banker
A
(1999 ) Something funny is going on in Indian television . Indian Express , India, 3 April . Available at: http://www.indianexpress.com/res/web/pIe/ie/daily/19990403/ile03003.html
7.
Baudrillard
J
(1994 ) Simulacra and Simulation . Ann Arbor : University of Michigan Press .
8.
Bhattacharyya
A
(2010 )) Why are English GECs reluctant to experiment? afaqs.com , 2 December .
9.Bisleri Beverages Ltd (2006 ) Limca Book of Records . Bisleri Beverages Ltd .
10.bollywood.celebden (201) 1) Ranbir Kapoor speaks his heart, on Simi Garewal’s chat show. . .. (BC) . bollywood.celebden , July . Available at: http://bollywoodport.blogspot.com/2011/06/ranbir-kapoor-speaks-his-heart-on-simi.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+BollywoodPort+(Bollywood+Port)&m=1 (accessed 16 October 2011 )
11.
Brenkman
J
(1979 ) Mass Media: From collective Experience to the Culture of Privatization. Social Text 1 : 94 –109 .
12.
Coupland
N
(2011 ) The Handbook of Language and Globalization . Malden, MA : John Wiley & Sons .
13.
Debord
G
Knabb
K
(1983 ) Society of the Spectacle. (K. Knabb, Trans.) . London : Rebel Press .
14.Deccan Herald (2011 ) I respect Salman but don’t desire him’, (Newspaper Supplement: Metrolife) . Deccan Herald .
15.
Dijk
TA
(1993 ) Principles of critical discourse analysis . Discourse & Society 4 (2 ): 249 –283 .
16.
Dijk
TA
(2003 ) Critical discourse analysis . In:
Schiffrin
D
Tannen
D
Hamilton
HE
(eds) The Handbook of Discourse Analysis . Hoboken, NJ : Wiley-Blackwell , pp. 349 –371 .
17.
Fairclough
N
(2010 ) Critical Discourse Analysis: The Critical Study of Language , 2nd edn. New York : Taylor & Francis .
18.
Fiske
J
(1987 ) Television Culture . London: Routledge.
19.
Foucault
M
(1970 )) Inaugural lecture at the college fe France . The Order of Discourse , 2 December .
20.
Garewal
S
(2011 )) ‘I design my show according to my guests’- Simi Garewal . Starry Takes , 19 July . Available at: https://www.indiaforums.com/article/i-design-my-show-according-to-my-guests-simi-garewal_27472
21.
Habermas
J
Habermas
J
(1991 ) The Structural Transformation of the Public Sphere. An Inquiry into a category of Bourgeois society . Cambridge, MA : The MIT Press .
22.
Henstra
S
(2008 ) The Politics of Talk: The “Oprah” Interview as Narrative . Studies in Popular Culture 30 : 59 –77 .
23.indiafx (2011 ) You Tube, 21 June . Available at: http://youtu.be/cDdlPv9dY9s (accessed 16 October 2011 ).
24.
Jensen
KB
(2002 ) The qualitative research process . In:
Jensen
KB
(ed.) A Handbook of Media and Communication Research . London : Routledge, p .251 .
25.
Kapoor
S
(2002 ) The Indian Encyclopaedia, Volume I . New Delhi : Genesis Publishing Pvt Ltd .
26.
Khandelwal
P
(2011 )) A smart serve . The Financial Express , 12 July .
27.KPMG (2011 ) Hitting the high notes: FICCI-KPMG Indian media and entertainment industry report 2011 . Available at: http://www.in.kpmg.com/securedata/ficci/Reports/FICCI-KPMG-Report-2011.pdf
28.
Lane
RJ
(2009 ) Jean Baudrillard . London : Taylor & Francis .
29.
Moscow
V
(1996 ) The Political Economy of Communication . Los Angeles, CA : SAGE .
30.Oneindiaentertainment.Com (2011 ) Sonam Kapoor confides on Simi Selects India’s Most Desirable . entertainment.oneindia.in , 15 July . Available at: http://entertainment.oneindia.in/television/news/2011/sonam-kapoor-simi-selects-indias-most-desirable-150711-aid0097.html (accessed 16 October 2011 ).
31.
Parkar
S
(2011 ) John Abraham reshoots his episode with Simi Garewal . Mid Day , 13 June . Available at: http://www.mid-day.com/entertainment/2011/jun/130611-Simi-Garewal-John-Abraham-interview-reshoots-episode.htm (accessed 16 October 2011 ).
32.
Perry
A
(2008 ) Falling Off the Edge: Travels Through the Dark Heart of Globalization . London : Bloomsbury Press .
33.
Pinto
A
(2008 )) Indiantelevision.Com’s Special Report . Indiatelevision.com , 23 February . Available at: http://www.indiantelevision.com/special/y2k8/english_special_report.php (accessed 16 October 2011 ).
34.
Quail
CM
Razzano
KA
Skalli
LH
(2005 ) Vulture Culture: The Politics and Pedagogy of Daytime Television Talk Shows . New York, NY : Peter Lang .
35.
Riessman
CK
(2008 ) Narrative Methods for the Human Sciences . Thousand Oaks, CA : SAGE Publications, Inc .
36.
Rohn
U
(2009 ) Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan . Frankfurt : Peter Lang .
37.
Romany
D
(2005 ) Spoonful of Grey . Ahmedabad : Mapin Publishing Pvt Ltd .
38.
Sharma
P
(2017 ) Rendezvous with Simi Garewal to return soon, reveals host Simi Garewal . The Indian Express , 26 February . Available at: https://indianexpress.com/article/entertainment/television/rendezvous-with-simi-garewal-to-return-soon-reveals-host-simi-garewal-4544037/ (accessed 19 July 2018 ).
39.
Shuart-Faris
N
Bloome
D
(2004 ) Uses of Intertextuality in Classroom and Educational Research . Greenwich, CT : IAP .
40.
Singh
P
(2015 ) Staging sexuality through the familial, the performative and the activist: Bollywood’s queer repertoire in the twenty-first century . South Asian Popular Culture 13 : 125 –139 .
41.
Srikrishna
V
(2019 ) Neoliberal media making the public interest and public choice theory obsolete: Need for a new theory . Media Watch 10 (3 ): 568 –574 .
42.Star World (2011 ) Simi selects India’s most Desirable . Star World . Available at: http://www.starworld.in/simiselectsindiasmostdesirable/about.aspx (accessed 14 October 2011 ).
43.StarWorldIndia (2011 )) Simi selects India’s most desirable - Sidhartha Mallya exclusive . You Tube , 21 June . Available at: https://www.youtube.com/watch?v=8VjZig72BwY (accessed 16 October 2011 ).
44.
Thussu
DK
(2015 )) Where Infotainment Rules: TV News from India . WestminsterResearch online digital archive, London , April . Available at: https://www.westminster.ac.uk/research/open-access/westminsterresearch (accessed 18 July 2015 ).
45.
Wadhwa
A
(2011 ) Simi selects India’s most desirable gets desirable audience! . Times of India .
46.
Yesil
B
(2015 ) Transnationalization of Turkish dramas: Exploring the convergence of local and global market imperatives . Global Media and Communication 11 (1 ): 43 –60 . Available at: https://www.researchgate.net/profile/Bilge_Yesil/publication/276892213_Transnationalization_of_Turkish_dramas_Exploring_the_convergence_of_local_and_global_market_imperatives/links/5787d73908aecf56ebcb5586.pdf (accessed 18 January 2017 ).