A newly appointed SUNY Chancellor contemplated a proposal to integrate marketing, branding, and admissions of SUNY Broome Community College with Binghamton University. Their presidents asked the Chancellor to move the integration plan forward to the SUNY Board of Trustees and were waiting for a response. An educational leader profiled in this case was new to the job but was already hard-pressed to decide the fate of a high-stakes policy initiative. The Chancellor’s thinking on this complex issue evolved as his mind went through several decision-making options. There was much to ponder regarding the integration of distinct institutions.
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