The Role of Social Support in Social Marketing

Adelman M.B. Parks M.R. Albrecht T.L. (1987). Beyond close relationships: Support in weak ties. In Albrecht T.L. Adelman M.B. , & Assoc., Communicating social support (pp. 126–147). Newbury Park, CA: Sage.

Albrecht T.L. Adelman M.B. , & Assoc. (1987). Communicating social support. Newbury Park, CA: Sage.

Albrecht T.L. Blanchard C.G. Ruckdeschel J.C. Hemmick R.M. Grant C.H. (in press). Supportive communication and the cancer patient. In Knuf J. Donohue L. Applegate J. (Eds.), Health promotion and disease prevention. Hillsdale, NJ: Lawrence Erlbaum.

Albrecht T.L. Burleson B.R. Goldsmith D. (1994). Supportive communication. In Knapp M.L. Miller G.R. (Eds.), Handbook of interpersonal communication (2nd ed.), (pp. 419–449). Newbury Park, CA: Sage.

Blanchard C.G. Albrecht T.L. Ruckdeschel J.C. Grant C.G. Hemmick R.M. (in press). The role of social support in adaptation to cancer and tosurvival. Journal of Psychosocial Oncology.

Burleson B.R. Albrecht T.L. Sarason I. (Eds.) (1994), Communication of social support: Messages, interactions, relationships and community. Newbury Park, CA: Sage.

Cowen E.L. Gesten E.L. Boike M. Norton P. Wilson A.B. DeStefano M.A. (1979). Hairdressers as caregivers I: A descriptive profile of interpersonal, help-giving invlovements. American Journal of Community Psychology, 9, 715–729.

Milardo R.M. (1988). Families and social networks. Newbury Park, CA: Sage.

Sarason B.R. Sarason I.G. Pierce G.R. (Eds.), (1990). Social support: An interactional view. New York: John Wiley.