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Social Marketing Quarterly (SMQ) is a scholarly, internationally-circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers and others involved in behavior change for the social good. SMQ is for professionals who use (or want to use) marketing principles, strategies and techniques to change individual behavior and benefit society. SMQ contains research/evaluation studies, case studies, commentaries, editorials, and book reviews on the use of social marketing to protect the environment, increase health, safety and well-being, and address other issues to increase the social good.
SMQ publishes original work and fosters a cooperative exploration of ideas and practices that promote innovative strategies. The journal occasionally publishes special issues pertaining to current topics of interest and relevance to the social marketing community.
Articles should be submitted via the Manuscript Central online submission system at http://mc.manuscriptcentral.com/usmq. For more information, and for full submission guidelines, please click here.