Research articleRestricted accessResearch articleFirst published April, 1995pp. 3-5Applying Social Marketing and Diffusion Strategies to HIV Prevention Programs in San Francisco Gary Meyer, James W. Dearing, Mary K. CaseyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 5-9Target Marketing for Health Communication Michael R. Swenson, William D. WellsPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 10-11Social Marketing and Behavior Change among Professionals Steven Lawther, Ray LowryPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 11-11Resources: A Social Marketing Reference List Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 12-12Expanding the Definition Linda Weiner, Sara E. SamuelsPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 13-13Advertising and Social Marketing: Time to Redress the Balance Martine Stead, Gerard HastingsPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 14-14Marketing Breastfeeding to Low-Income Mothers Beverly MorganPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 15-16The Role of Social Support in Social Marketing Terrance L. AlbrechtPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 17-17The Evolving Face of Social Marketing Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 18-18A Reader's Poll: What You Said about The Quarterly Erin GaskinPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published April, 1995pp. 19-19Job Bulletin Preview abstractGet AccessAbstract