Sage Journals: Discover world-class research

Abstract

The purpose of this article is to examine how e-retailer brands are related to the manufacturer brands they offer. This study is grounded in the experiential branding perspective focusing on multiple dimensions (i.e., sensorial, affective, and intellectual). We also examine the moderating role of the consumer’s chronological age on the effects of both manufacturer brand experience and e-retailer brand experience on brand satisfaction. A sample of 252 beauty box French subscribers took part in our study, and we used partial least squares structural equation modelling to test our hypotheses. Our findings show that manufacturer brand experience positively and directly affects e-retailer brand experience, which in turn positively affects e-retailer brand satisfaction. We also show that chronological age has a positive moderating role on the relationship between e-retailer brand experience and e-retailer brand satisfaction.

Keywords

manufacturer brand e-retailer brand brand experience paper type research paper

Get full access to this article

View all access options for this article.

References

Aaker

D. A.

(1996). What is a strong brand? In Building strong brands (pp. 1–26). New York, NY: Free Press.

Accenture. (2015). Improving Customer Experience Is Top Business Priority for Companies Pursuing Digital Transformation. According to Accenture Study, news release, (October 27), https://newsroom.accenture.com/news/improving-customer-experience-is-top-business-priority-for-companies-pursuing-digital-transformation-according-to-accenture-study.htm

Alloza

(2008). Brand engagement and brand experience at BBVA, the transformation of a 150 years old company. Corporate Reputation Review, 11(4), 371–379. https://doi.org/10.1057/crr.2008.31

Amrouche

Yan

(2012). Implementing online store for national brand competing against private label. Journal of Business Research, 65(3), 325–332. https://doi.org/10.1016/j.jbusres.2011.04.008

Anderson

J. R.

(1983). A spreading activation theory of memory. Journal of Verbal Learning and Verbal Behavior, 22(3), 261–295. https://doi.org/10.1016/S0022-5371(83)90201-3

Arnett

J. J.

(2007). Emerging adulthood: What is it, and what is it good for? Child Development Perspectives, 1(2), 68–73. https://doi.org/10.1111/j.1750-8606.2007.00016.x

Aurier

Séré de Lanauze

(2011). Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty. International Journal of Retail & Distribution Management, 39(11), 810–835. https://doi.org/10.1108/09590551111177945

Baek

Choo

H. J.

Wei

Yoon

S.-Y.

(2020). Understanding the virtual tours of retail stores: How can store brand experience promote visit intentions? International Journal of Retail & Distribution Management, 48(7), 649–666. https://doi.org/10.1108/IJRDM-09-2019-0294

Baxter

S. M.

Ilicic

Kulczynski

(2018). Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments. Journal of Brand Management, 25(4), 384–394. https://doi.org/10.1057/s41262-017-0086-9

10.

Becker

Jaakkola

(2020). Customer experience: Fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), 630–648. https://doi.org/10.1007/s11747-019-00718-x

11.

Beckman

Kumar

Kim

Y.-K.

(2013). The impact of brand experience on downtown success. Journal of Travel Research, 52(5), 646–658. https://doi.org/10.1177/0047287513478502

12.

Benoit

I. D.

Miller

E. G.

(2017). The mitigating role of holistic thinking on choice overload. Journal of Consumer Marketing, 34(3), 181–190. https://doi.org/10.1108/JCM-07-2016-1889

13.

Bergkvist

(2016). The nature of doubly concrete constructs and how to identify them. Journal of Business Research, 69(9), 3427–3429. https://doi.org/10.1016/j.jbusres.2016.02.001

14.

Bergkvist

Rossiter

J. R.

(2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44(2), 175–184. https://doi.org/10.1509/jmkr.44.2.175

15.

Birchbox. (2020). Brands. https://www.birchbox.com/brands/women

16.

Bischof

S. F.

Boettger

T. M.

Rudolph

(2020). Curated subscription commerce: A theoretical conceptualization. Journal of Retailing and Consumer Services, 54(6), 101822. https://doi.org/10.1016/j.jretconser.2019.04.019

17.

Blázquez

(2014). Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience. International Journal of Electronic Commerce, 18(4), 97–116. https://doi.org/10.2753/JEC1086-4415180404

18.

Brakus

J. J.

Schmitt

B. H.

Zarantonello

(2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68. https://doi.org/10.1509/jmkg.73.3.052

19.

Bray

De Silva Kanakaratne

Dragouni

Douglas

(2021). Thinking inside the box: An empirical exploration of subscription retailing. Journal of Retailing and Consumer Services, 58(4), 102333. https://doi.org/10.1016/j.jretconser.2020.102333

20.

Burt

Davies

(2010). From the retail brand to the retail- er as a brand: Themes and issues in retail branding research. International Journal of Retail & Distribution Management, 38(11/12), 865–878. https://doi.org/10.1108/09590551011085957

21.

Carstensen

L. L.

(1992). Social and emotional patterns in adulthood: Support for socioemotional selectivity theory. Psychology and Aging, 7(3), 331–338. https://doi.org/10.1037/0882-7974.7.3.331

22.

Carstensen

L. L.

(1995). Evidence for a life-span theory of socioemotional selectivity. Current Directions in Psychological Science, 4(5), 151–156. https://doi.org/10.1111/1467-8721.ep11512261

23.

Chandler

J. D.

Lusch

R. F.

(2015). Service systems: A broadened framework and research agenda on value propositions, engagement, and service experience. Journal of Service Research, 18(1), 6–22. https://doi.org/10.1177/1094670514537709

24.

Chaudhuri

Holbrook

M. B.

(2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255

25.

Collins

A. M.

Loftus

E. F.

(1975). A spreading-activation theory of semantic processing. Psychological Review, 82(6), 407–428. https://doi.org/10.1037/0033-295X.82.6.407

26.

Dalal

D. K.

Carter

N. T.

(2015). Negatively worded items negatively impact survey research. In Lance

C. E.

Vandenberg

R. J.

(Eds.), More statistical and methodological myths and urban legends(pp. 112–132). New York, NY: Taylor & Francis.

27.

Das

Agarwal

Malhotra

N. K.

Varshneya

(2019). Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality. Journal of Business Research, 95(February), 479–490. https://doi.org/10.1016/j.jbusres.2018.05.026

28.

Delgado-Ballester

Fernandez Sabiote

(2015). Brand experimental value versus brand functional value: which matters more for the brand? European Journal of Marketing, 49(11/12), 1857–1879. https://doi.org/10.1108/EJM-02-2014-0129

29.

Diallo

M. F.

(2020). Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer? Recherche et Applications en Marketing (English Edition), 35(3), 52–78. https://doi.org/10.1177/2051570720959866

30.

Diallo

M. F.

Chandon

J. L.

Cliquet

Philippe

(2013). Factors influencing consumer behaviour towards store brands: Evidence from the French market. International Journal of Retail & Distribution Management, 41(6), 422–441. https://doi.org/10.1108/09590551311330816

31.

Dillman

D. A.

Sinclair

M. D.

Clark

J. R.

(1993). Effects of questionnaire length respondent-friendly design, and a difficult question on response rates for occupant-addressed census mail surveys. Public Opinion Quarterly, 57(3), 289. https://doi.org/10.1086/269376

32.

Drolet

Jiang

Pour Mohammad

Davis

(2018). The influence of aging on consumer decision-making. Consumer Psychology Review, 2(1), 3–16. https://doi.org/10.1002/arcp.1046

33.

Drolet

Williams

Lau-Gesk

(2007). Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. Marketing Letters, 18(4), 211–221. https://doi.org/10.1007/s11002-007-9016-z

34.

Erdil

T. S.

(2015). Effects of customer brand perceptions on store image and purchase intention: An application in apparel clothing. Procedia - Social and Behavioral Sciences, 207(October), 196–205. https://doi.org/10.1016/j.sbspro.2015.10.088

35.

Faschan

Chailan

Huaman-Ramirez

(2020). Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China. Journal of Global Fashion Marketing, 11(3), 207–231. https://doi.org/10.1080/20932685.2020.1761422

36.

Fornell

Larcker

D. F.

(1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388. https://doi.org/10.1177/002224378101800313

37.

Garretson

J. A.

Fisher

Burton

(2002). Antecedents of private label attitude and national brand promotion attitude: Similarities and differences. Journal of Retailing, 78(2), 91–99. https://doi.org/10.1016/S0022-4359(02)00071-4

38.

Gendel-Guterman

Levy

(2017). Consumer response to private label brands’ negative publicity: A relational effect on retailer’s store image. Journal of Product & Brand Management, 26(2), 204–222. https://doi.org/10.1108/JPBM-05-2015-0880

39.

Goldsmith

R. E.

Emmert

(1991). Measuring product category involvement: A multitrait-multimethod study. Journal of Business Research, 23(4), 363–371. https://doi.org/10.1016/0148-2963(91)90021-O

40.

Hair

J. F.

Sarstedt

Ringle

C. M.

(2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing, 53(4), 566–584. https://doi.org/10.1108/EJM-10-2018-0665

41.

Henseler

(2007). A new and simple approach to multi-group analysis in partial least squares path modeling. In Causalities explored by indirect observation (pp. 104–107). Oslo, Norway:PLS.

42.

Hoch

S. J.

(2002). Product experience is seductive. Journal of Consumer Research, 29(3), 448–454. https://doi.org/10.1086/344422

43.

Holbrook

M. B.

Hirschman

E. C.

(1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132. https://doi.org/10.1086/208906

44.

Homburg

Jozić

Kuehnl

(2017). Customer experience management: Toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377–401. https://doi.org/10.1007/s11747-015-0460-7

45.

Hsiao

K.-L.

Chen

C.-C.

(2017). Value-based adoption of e-book subscription services: The roles of environmental concerns and reading habits. Telematics and Informatics, 34(5), 434–448. https://doi.org/10.1016/j.tele.2016.09.004

46.

Huaman-Ramirez

Merunka

(2019). Brand experience effects on brand attachment: The role of brand trust, age, and income. European Business Review, 31(5), 610–645. https://doi.org/10.1108/EBR-02-2017-0039

47.

Huang

Lee

S. H.

Kim

Evans

(2015). The impact of brand experiences on brand resonance in multi-channel fashion retailing. Journal of Research in Interactive Marketing, 9(2), 129–147. https://doi.org/10.1108/JRIM-06-2014-0042

48.

L.-t.

Bentler

P. M.

(1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424–453. https://doi.org/10.1037/1082-989X.3.4.424

49.

Iglesias

Markovic

Rialp

(2019). How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research, 96(March), 343–354. https://doi.org/10.1016/j.jbusres.2018.05.043

50.

Jain

Aagja

Bagdare

(2017). Customer experience – a review and research agenda. Journal of Service Theory and Practice, 27(3), 642–662. https://doi.org/10.1108/JSTP-03-2015-0064

51.

Japutra

Molinillo

(2019). Responsible and active brand personality: On the relationships with brand experience and key relationship constructs. Journal of Business Research, 99(June), 464–471. https://doi.org/10.1016/j.jbusres.2017.08.027

52.

Javed

M. K.

(2020). Effects of online retailer after delivery services on repurchase intention: An empirical analysis of customers’ past experience and future confidence with the retailer. Journal of Retailing and Consumer Services, 54, 101942. https://doi.org/10.1016/j.jretconser.2019.101942

53.

Johnson

Seifert

Lee

(2021). Shopping without the fuss: The effect of curation type in clothing subscription adoption on cognitive dissonance and consumer responses. International Journal of Retail & Distribution Management, 49(10), 1411–1429. https://doi.org/10.1108/IJRDM-07-2020-0282

54.

Keller

K. L.

(1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101

55.

Khan

Hollebeek

L. D.

Fatma

Islam

J. U.

Riivits-Arkonsuo

(2020). Customer experience and commitment in retailing: Does customer age matter? Journal of Retailing and Consumer Services, 57(November), 102219. https://doi.org/10.1016/j.jretconser.2020.102219

56.

Kock

Hadaya

(2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods: Sample size in PLS-based SEM. Information Systems Journal, 28(1), 227–261. https://doi.org/10.1111/isj.12131

57.

Konuk

F. A.

(2018). The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food. Journal of Retailing and Consumer Services, 43(July), 304–310. https://doi.org/10.1016/j.jretconser.2018.04.011

58.

Kremer

Viot

(2012). How store brands build retailer brand image. International Journal of Retail & Distribution Management, 40(7), 528–543. https://doi.org/10.1108/09590551211239846

59.

Kshetri

Bebenroth

Williamson

N. C.

Sharma

R. S.

(2014). Cross-national heterogeneity in e-retail spending: A longitudinal analysis of economic, technological and political forces. Electronic Commerce Research, 14(4), 585–609. https://doi.org/10.1007/s10660-014-9159-y

60.

Kumar

Anjaly

(2017). How to measure post-purchase customer experience in online retailing? A scale development study. International Journal of Retail & Distribution Management, 45(12), 1277–1297. https://doi.org/10.1108/IJRDM-01-2017-0002

61.

Kumar

Ayodeji

O. G.

(2021). E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers. Journal of Retailing and Consumer Services, 59(March), 102399. https://doi.org/10.1016/j.jretconser.2020.102399

62.

Kuppelwieser

Klaus

(2020). Guest editorial: Age is a construct, not a characteristic. Journal of Services Marketing, 35(1), 1–6. https://doi.org/10.1108/JSM-11-2020-0440

63.

Labouvie-Vief

(2003). Dynamic integration: Affect, cognition, and the self in adulthood. Current Directions in Psychological Science, 12(6), 201–206. https://doi.org/10.1046/j.0963-7214.2003.01262.x

64.

Lacoeuilhe

Louis

Lombart

Labbé-Pinlon

(2020). The impacts of comparative ads used by retailers to compare their store brands with national brands. International Journal of Retail & Distribution Management, 49(1), 1–22. https://doi.org/10.1108/IJRDM-11-2019-0364

65.

Ladeira

W. J.

Nique

W. M.

Pinto

D. C.

Borges

(2016). Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction. The International Review of Retail, Distribution and Consumer Research, 26(5), 502–520. https://doi.org/10.1080/09593969.2016.1182934

66.

Ladwein

Sánchez Romero

A. M.

(2021). The role of trust in the relationship between consumers, producers and retailers of organic food: A sector-based approach. Journal of Retailing and Consumer Services, 60, 102508. https://doi.org/10.1016/j.jretconser.2021.102508

67.

Lanier

C. D.

Rader

C. S.

(2015). Consumption experience: An expanded view. Marketing Theory, 15(4), 487–508. https://doi.org/10.1177/1470593115581721

68.

Lee

Jeong

(2014). Enhancing online brand experiences: An application of congruity theory. International Journal of Hospitality Management, 40, 49–58. https://doi.org/10.1016/j.ijhm.2014.03.008

69.

Lee

J.-G.

Sadachar

Manchiraju

(2019). What’s in the Box? Investigation of beauty subscription box retail services. Family and Consumer Sciences Research Journal, 48(1), 85–102. https://doi.org/10.1111/fcsr.12332

70.

Lemon

K. N.

Verhoef

P. C.

(2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96. https://doi.org/10.1509/jm.15.0420

71.

Levy

Gendel Guterman

(2020). Twofold impact of experiential marketing: manufacturer brand and hosting retailer. EuroMed Journal of Business, 16(4), 345–360. https://doi.org/10.1108/EMJB-03-2020-0028

72.

Peng

Yuan

(2019). How manufacturer brand erosion shapes consumer assortment perceptions. Asia Pacific Journal of Marketing and Logistics, 32(4), 922–939. https://doi.org/10.1108/APJML-04-2019-0235

73.

Liu

Gan

W.-X.

Zhang

(2021). Decision-making mechanism of online retailer based on additional online comments of consumers. Journal of Retailing and Consumer Services, 59(March), 102389. https://doi.org/10.1016/j.jretconser.2020.102389

74.

Martenson

(2007). Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands. International Journal of Retail & Distribution Management, 35(7), 544–555. https://doi.org/10.1108/09590550710755921

75.

Morgan-Thomas

Veloutsou

(2013). Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), 21–27. https://doi.org/10.1016/j.jbusres.2011.07.019

76.

Nisbett

R. E.

Peng

Choi

Norenzayan

(2001). Culture and systems of thought: Holistic versus analytic cognition. Psychological Review, 108(2), 291–310. https://doi.org/10.1037/0033-295X.108.2.291

77.

Oliver

R. L.

(1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research, 20(3), 418. https://doi.org/10.1086/209358

78.

Orth

U. R.

Wirtz

McKinney

(2016). Shopping experiences in visually complex environments: A self-regulation account. Journal of Service Management, 27(2), 194–217. https://doi.org/10.1108/JOSM-10-2014-0268

79.

Pandey

Tripathi

Jain

Roy

(2020). Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value. Journal of Strategic Marketing, 28(6), 522–541. https://doi.org/10.1080/0965254X.2019.1569109

80.

Pei

Paswan

Yan

(2014). E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention. Journal of Retailing and Consumer Services, 21(3), 249–257. https://doi.org/10.1016/j.jretconser.2014.01.004

81.

Peters

(2010). Aging-related changes in decision making. In The aging consumer: Perspectives from psychology and economics (pp. 75–101). New York, NY: Psychology Press.

82.

Petit

Velasco

Spence

(2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45(February), 42–61. https://doi.org/10.1016/j.intmar.2018.07.004

83.

Podsakoff

P. M.

MacKenzie

S. B.

Lee

J. Y.

Podsakoff

N. P.

(2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879

84.

Ramkumar

Woo

(2018). Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS). Fashion and Textiles, 5(1), 22. https://doi.org/10.1186/s40691-018-0137-1

85.

Rather

R. A.

Hollebeek

L. D.

(2021). Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age. Journal of Retailing and Consumer Services, 60(May), 102453. https://doi.org/10.1016/j.jretconser.2021.102453

86.

Ringle

C. M.

Wende

Becker

(2015). SmartPLS 3. Boenningstedt, Germany: SmartPLS GmbH.

87.

Robins

R. W.

Hendin

H. M.

Trzesniewski

K. H.

(2001). Measuring global self-esteem construct validation of a single-item measure and the rosenberg self-esteem scale. Personality and Social Psychology Bulletin, 27(2), 151–161. https://doi.org/10.1177/0146167201272002

88.

Rossiter

J. R.

(2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19(4), 305–335. https://doi.org/10.1016/S0167-8116(02)00097-6

89.

Scheibe

Carstensen

L. L.

(2010). Emotional aging: Recent findings and future trends. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 65B(2), 135–144. https://doi.org/10.1093/geronb/gbp132

90.

Shmueli

Ray

Velasquez Estrada

J. M.

Chatla

S. B.

(2016). The elephant in the room: Predictive performance of PLS models. Journal of Business Research, 69(10), 4552–4564. https://doi.org/10.1016/j.jbusres.2016.03.049

91.

Sivathanu

(2018). Adoption of online subscription beauty boxes: A behavioural reasoning theory (BRT) perspective. Journal of Electronic Commerce in Organizations, 16(4), 19–40. https://doi.org/10.4018/JECO.2018100102

92.

Spector

P. E.

(2019). Do not cross me: Optimizing the use of cross-sectional designs. Journal of Business and Psychology, 34(2), 125–137. https://doi.org/10.1007/s10869-018-09613-8

93.

Srivastava

Sharma

N. K.

(2013). Service quality, corporate brand image, and switching behavior: The mediating role of customer satisfaction and repurchase intention. Services Marketing Quarterly, 34(4), 274–291. https://doi.org/10.1080/15332969.2013.827020

94.

Statista. (2018). Share of female consumers in the United States who are interested in subscribing to a beauty box, by age group. https://touteslesbox.fr/etude-marche-box/ consulted in October 2020

95.

Sweeney

J. C.

Soutar

G. N.

(2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0

96.

Szymanski

D. M.

Henard

D. H.

(2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16–35. https://doi.org/10.1177/0092070301291002

97.

Tafesse

(2016). An experiential model of consumer engagement in social media. Journal of Product & Brand Management, 25(5), 424–434. https://doi.org/10.1108/JPBM-05-2015-0879

98.

Tan

W.-K.

Chen

B.-H.

(2021). Enhancing subscription-based ecommerce services through gambled price discounts. Journal of Retailing and Consumer Services, 61(1), 102525. https://doi.org/10.1016/j.jretconser.2021.102525

99.

Thakur

(2018). The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application. International Journal of Retail & Distribution Management, 46(3), 283–303. https://doi.org/10.1108/IJRDM-11-2016-0214

100.

Touteslesbox. (2020). Notre étude sur le marché des Box par abonnement. https://touteslesbox.fr/etude-marche-box/ –consulted in October 2020

101.

Vazquez

E. E.

(2020). Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products. Electronic Markets, 31(1), 139–157. https://doi.org/10.1007/s12525-020-00394-8

102.

Villar

Callegaro

Yang

(2013). Where am I? A meta-analysis of experiments on the effects of progress indicators for web surveys. Social Science Computer Review, 31(6), 744–762. https://doi.org/10.1177/0894439313497468

103.

Voss

G. B.

Parasuraman

Grewal

(1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of Marketing, 62(4), 46–61. https://doi.org/10.1177/002224299806200404

104.

Ward

Yang

Romaniuk

Beal

(2020). Building a unique brand identity: measuring the relative ownership potential of brand identity element types. Journal of Brand Management, 27(4), 393–407. https://doi.org/10.1057/s41262-020-00187-6

105.

Wodehouse

Abba

(2016). 3D Visualisation for online retail: Factors in consumer behaviour. International Journal of Market Research, 58(3), 451–472. https://doi.org/10.2501/IJMR-2016-027

106.

Woo

Ramkumar

(2018). Who seeks a surprise box? Predictors of consumers’ use of fashion and beauty subscription-based online services (SOS). Journal of Retailing and Consumer Services, 41(March), 121–130. https://doi.org/10.1016/j.jretconser.2017.11.011

107.

(2020). Examining the role of emotion in online consumer reviews of various attributes in the surprise box shopping model. Decision Support Systems, 136(2), 113344. https://doi.org/10.1016/j.dss.2020.113344

108.

Yang

K. C. C.

Kang

(2021). Predicting the relationships between narrative transportation, consumer brand experience, love and loyalty in video storytelling advertising. Journal of Creative Communications, 16(1), 7–26. https://doi.org/10.1177/0973258620984262

109.

Zha

Melewar

T. C.

Foroudi

Jin

(2020). An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction. International Journal of Management Reviews, 22(3), 287–317. https://doi.org/10.1111/ijmr.12226

110.

Zhang

Fung

H. H.

Stanley

J. T.

Isaacowitz

D. M.

Zhang

(2014). Thinking more holistically as we grow older? Results from different tasks in two cultures. Culture and Brain, 2(2), 109–121. https://doi.org/10.1007/s40167-014-0018-4

111.

Zhu

Chen

(2017). A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation. Journal of Brand Management, 24(3), 284–306. https://doi.org/10.1057/s41262-017-0034-8

Supplementary Material

Please find the following supplemental material available below.

For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.

For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.

0.00 MB

0.01 MB

How are e-retailer brands related to the manufacturer brands they offer?

Abstract

Keywords

Get full access to this article

References

Supplementary Material