This research note describes the use of immersion research in combination with people-driven design as an alternative approach to tackling intransigent behavior change challenges. Using a case study from Indonesia where child stunting was prevalent despite diverse food availability, the four-step process of immersion research, immersion in immersion findings, people-driven design, and trialing is described. It highlights the need to change mindsets among design experts so that they forge a deeper connection with people and their circumstances and move from providing technocratic solutions for people to facilitating change processes which are practical, relatable, and are led by people themselves.
AndersonM. B.BrownD.JeanI. (2012). Time to listen: Hearing people on the receiving end of international Aid. CDA.
2.
ChambersR. (2017). Can we know better? Reflections for Development. Practical Action Publishing.
3.
EarlS.CardenF.SmutyloT. (2001). Outcome mapping: Building learning and reflection into development programs. International Development Research Centre.
4.
GaventaJ. (2006). Finding the spaces for change: A power analysis. IDS Bulletin, 37(5), 23–33.
5.
MyersonJ. (2016). Scaling down: Why designers need to reverse their thinking. Journal of Design, Economics and Innovation, 2(4), 288–299.
6.
RamalingamB. (2013). Aid on the edge of chaos: Rethinking international cooperation in a complex world. Oxford University Press.
