How does foreign elite rhetoric affect citizens’ emotions and attitudes about austerity? In a survey experiment conducted on the online blogs of the two major Italian newspapers, participants read a fictional news article where the German Chancellor addressed Italians. Across treatments, I varied whether the message blamed or praised Italians, and whether the message focused on economic or symbolic concerns. Praise generated enthusiasm whereas blame spurred anger and anxiety. Moreover, respondents with a strong national or European identity who read a message of praise were more enthusiastic, less angry, and less opposed to austerity. Finally, people who identify strongly with the nation reacted more to economic messages whereas those who identify strongly with Europe reacted more to symbolic messages. The results suggest that rhetoric by a prominent European leader can influence citizens’ emotions and attitudes toward austerity in the emerging European public sphere.
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