Construction of cyber media communication identity in Indonesia and Malaysia in the social media era for business sustainability

Abstract

This study aims to construct cyber media communication identities in Indonesia and Malaysia for business continuity in the social media era. This study uses a qualitative approach and a qualitative descriptive method. The research subjects are cyber media journalists in Indonesia and Malaysia. Data collection techniques were carried out through interviews and non-participant observation. The data analysis technique used in this study follows the six stages of qualitative data analysis developed by Creswell. The research concludes, at the personal level, that the form of communication identity is the character of cyber media, which is factual and does not spread hoaxes. Cyber Media is a Digital Version of Mainstream Media, Not a Content Creator; Cyber Media Doesn’t Pursue Clickbait but High-Quality Journalism. At the enhancement level, the communication identity is in the form of a tagline and channel diversity. At the relational level, cyber media cooperate and compete to get advertisements. There are differences in the form of communication identity at the communal level between Indonesian and Malaysian cyber media because it is related to the political system. There is a Press Council in Indonesia, while Malaysia does not have an institution like the Press Council.