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Abstract

Using an experiment and probability sample of Chicago and Los Angeles adults (N = 1211), this study tested how tweet characteristics (tone, space) and participant age (younger, middle, older) affected attitudes about tweets from a local newspaper. Results indicate that non-opinionated tweets were perceived as more useful and credible than opinionated tweets, and local tweets resulted in more engagement than national tweets. Younger participants (19–36 years) reported more positive affect, usefulness, engagement, and credibility related to tweets than did middle/older age groups. Younger participants were generally more negative about opinionated national tweets and preferred opinionated local tweets compared with middle/older groups.

Keywords

Journalism media effects news social media Twitter

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The twitterization of journalism: User perceptions of news tweets

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