Social media can be a double-edged sword for political misinformation, either a conduit propagating false rumors through a large population or an effective tool to challenge misinformation. To understand this phenomenon, we tracked a comprehensive collection of political rumors on Twitter during the 2012 US presidential election campaign, analyzing a large set of rumor tweets (n = 330,538). We found that Twitter helped rumor spreaders circulate false information within homophilous follower networks, but seldom functioned as a self-correcting marketplace of ideas. Rumor spreaders formed strong partisan structures in which core groups of users selectively transmitted negative rumors about opposing candidates. Yet, rumor rejecters neither formed a sizable community nor exhibited a partisan structure. While in general rumors resisted debunking by professional fact-checking sites (e.g. Snopes), this was less true of rumors originating with satirical sources.
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