The structural relationship between politicians’ web visibility and political finance networks: A case study of South Korea’s National Assembly members

Abstract

This study examines whether the network characteristics represented on the Internet drive or reflect other events and occurrences in the offline environment. More specifically, the purpose of this study is to investigate the relationship between the web visibility network of Korea’s National Assembly members and the amount of financial donations they receive from the public. The results of the linear correlation analysis indicate a positive direction, suggesting that politicians who occupy a central position in the web visibility network are more likely to receive financial donations than those occupying a peripheral position. The quadratic assignment procedure (QAP) correlation results revealed a significant correlation between politicians’ web visibility network and their political finance network. This study identifies the structural relationship between Korean politicians’ online and offline networks.

Keywords

Network analysis political finance South Korea webometrics web visibility

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