Sage Journals: Discover world-class research

Abstract

In describing research into tourists' motivations Krippendorf suggested that many of the quoted motives are nothing but empty boxes, which every individual may fill with quite different contents'.¹ The central proposal of the present paper is that activities are important items in these motive boxes. The authors argue that activities are the critical link between tourist motivation and destination choice and develop a model in which travel motivations are related through activity preferences to vacation destination choice. These proposed relationships were tested through a secondary analysis of survey data collected from 1,503 Australian outbound travellers. These analyses did reveal consistent relationships between travel motivation and activities and between activities and features of preferred destinations.

Keywords

travel motivation activities destination choice

Get full access to this article

View all access options for this article.

References

Krippendorf, J. (1987) 'The Holiday Makers', Heinemann, London.

Gilbert, D.C. (1991) 'An Examination of the Consumer Behaviour Process Related to Tourism', Progress in Tourism Recreation and Hospitality Management, Vol. 3, pp. 78-106.

Mill, R.C. and Morrison, A.M. (1992) 'The Tourism System', Prentice-Hall , Englewood Cliffs, New Jersey.

Um, S. and Crompton, J.L. (1990) 'Attitude Determinants in Tourism Destination Choice', Annals of Tourism Research , Vol. 17, pp. 432-448; Um , S. and Crompton, J.L. (1991) 'Development of Pleasure Travel Dimensions', Annals of Tourism Research, Vol. 18, pp. 500-504.

Pyo, S. , Mihalik, B.J. and Uysal, M. (1989) 'Attraction Attributes and Motivations: A Canonical Correlation Analysis', Annals of Tourism Research, Vol. 16, pp. 277-282.

Hsieh, S. , O'Leary, J.T. and Morrison, A.M. (1992) 'Segmenting the International Travel Market Using Activities as a Segmentation Base', Tourism Management, Vol. 13, pp. 209-223.

Gitelson, R.J. and Kerstetter , D.L. (1990) ' The Relationship Between Sociodemographic Variables. Benefits Sought and Subsequent Vacation Behavior: A Case Study', Journal of Travel Research , Vol. 28, No. 3, pp. 24-29.

See ref. 6 above.

Gunn, C.A. (1988) 'Tourism Planning', Taylor and Francis, New York.

10.

Mansfeld, Y. (1992) 'From Motivation to Actual Travel', Annals of Tourism Research, Vol. 19, pp. 399-419.

11.

Canter, D. (1977) 'The Psychology of Place', Architectural Press, London.

12.

See ref. 9 above.

13.

See ref. 4 above; Woodside, A.G. and Lysonski, S. (1989) 'A General Model of Traveler Destination Choice', Jour

14.

nal of Travel Research, Vol. 27, No. 4, pp. 8-14; Crompton, J.L. (1992) 'Structure of Vacation Destination Choice Sets', Annals of Tourism Research , Vol. 19, pp. 420-434; Crompton , J.L. and Ankomah, P.K. (1993) 'Choice Set Propositions in Destination Decisions' , Annals of Tourism Research, Vol. 20, pp. 461-476.

15.

Market Facts of Canada Limited ( 1988) 'Pleasure Travel Markets to North America: Australia' , Montreal.

16.

See ref. 6 above; Morrison, A.M. , Hsieh , S. and O'Leary, J.T. (1994) 'Segmenting the Australian Domestic Travel Market by Holiday Activity Participation', Journal of Tourism Studies, Vol. 5, No. 1, pp. 39-56.

17.

Morrison, A.M. (1989) 'Hospitality and Travel Marketing', Delmar Publishers, New York.

Understanding vacation destination choice through travel motivation and activities

Abstract

Keywords

Get full access to this article

References