Guided by Risk Perception Theory and S-O-R model, this study explores the relationships between perceived travel risks, travel intention, and destination choice among Asian women with respect to Mountaineering-based adventure tourism (MbAT). It also examines how travel motivation mediates, and individual factors (age, prior travel experience, and travel mode) moderates these relationships, specifically whether motivated women or these individual factors can more effectively overcome travel risks to engage in adventure tourism. Data was collected from 508 women adventure travelers and analyzed using PLS-SEM and moderation analysis. The results indicate that travel risks have a negative impact on travel intention and destination choice. Results also shows that travel motivation has a positive impact on travel intention and destination choice; however, travel motivation also partially mediates the relationship between perceived travel risks and travel intention and destination choice. Interestingly, except age, travel experience, and travel mode moderate the negative impact on travel intention. Implications and limitations of the findings are also discussed.
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