Successfully predicting tourism destination choice by potential travellers would
be an invaluable advantage to managers and marketers. This paper reviews the
literature on brand loyalty, destination choice and repeat visitation behaviour.
Based on this review it argues that previous destination choice over a long time
period would provide the necessary information to segment (potential) tourists
into loyalty segments which in turn will provide destination marketers with
valuable information for more cost-effective target marketing. While this
article does not test the predictive value of the loyalty typology, it suggests
that there is a close linkage between previous destination purchase history and
future purchase behaviour.
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(1996)
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.
2.
Jacoby, J.
and
Chestnut, R. W.
(1978) ‘Brand Loyalty: Measurement and
Management’,
John Wiley & Sons, New York
.
3.
Copeland, M. T.
(1923)
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See ref. 2 above.
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Ref. 2 above, p. 4.
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(1974)
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Ref. 2 above.
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Ibid. p. 30.
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Ref. 2 above.
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Ref. 21 above.
31.
Ibid.
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Ref. 13 above.
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and
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37.
Ref. 21 above.
38.
Selin, S. W.
,
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,
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Malamud, B.
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Ref. 1 above.
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Chon, ref. 45 above.
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Ref. 45 above.
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Ref. 50 above.
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Selin et al., ref. 38 above.
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Ref. 65 above.
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Ref. 63 above.
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Ref. 21 above.
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ibid.
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Ref. 18 above.
77.
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