Abstract
The purpose of this paper is to provide information for owners and operators of resort-based spas who want to increase and expand their market share of people who use spas. It profiles spa-goers in the USA and examines who they are, what spa services they use, why they go to spas and how they feel after their spa experience. It also examines how to connect with guests who use spas and how to increase market share of this group.
Keywords
Get full access to this article
View all access options for this article.
References
1.
International SPA Association
(2002 ) ‘2002 Spa Industry Study’ ,
conducted and prepared by PriceWaterhouseCoopers.
2.
Ibid.
3.
Marriott Corporation
(2001 ) ‘The Spa Book’ ,
Marriott Corporation
.
4.
Monteson, P.
and
Singer, J.
(2002 )
‘Planning and operating a resort-based spa’
, Journal of Leisure Property , Vol. 2 , No.
4 , pp.
358 -368
.
5.
Health Fitness Dynamics
(1992 ) ‘1992 HFD Spa-Goer Market
Study’ ,
HFD , Pompano Beach, FL
.
6.
Health Fitness Dynamics
(1997 ) ‘1997 HFD Spa-Goer Market
Study’ ,
HFD , Pompano Beach, FL
.
7.
International SPA Association
(2003 ) ‘2002 Spa Industry Study’ ,
conducted and prepared by NFO Plog Research.
8.
HFD, ref. 6 above.
9.
ISPA, ref. 7 above.