Economic perceptions of the Kwahu Easter paragliding festival: A sociodemographic analysis

Abstract

This study seeks to assess residents’ perceptions of the economic impact of Ghana’s Kwahu Paragliding Festival, which is one of the major tourist events in the country. The study employed a mixed-method approach by sampling 281 residents and five key informants. It obtained qualitative data through in-depth interviews for rich narratives and quantitative data via structured questionnaires for statistical validity. The study combined thematic content analysis with statistical methods, including chi-square tests, standard deviations, and means in data analysis. Findings revealed significant effects of demographic factors, such as marital status, income, and residents’ festival roles, on perceptions of economic impacts. While the festival was deemed economically sustainable, a disconnect emerged between the revenue generated and tangible community benefits. Proceeds, managed by the Ministry of Tourism, Arts and Culture, left the local community with minimal gains, despite the festival’s success for Ghana’s tourism sector. This underscores the necessity for a fair allocation of advantages to guarantee community involvement and long-term viability.