Augmented reality (AR) art is a form of artistic expression that complicates traditional notions of the visual arts. A visual AR artist trades in what we might call invisible visualities. In this essay, I consider the questions why does AR art matter as a cultural form of expression? and what does AR art contribute to contemporary technoliterary theoretical discourse? by putting several recent AR artworks into dialogue with some of today’s most important literary-media theorists.
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