Abstract
Although TikTok has in recent years become a highly popular yet controversial digital platform, few empirical studies have examined its development and the challenges it faces. In this article, we investigate how major media in China, the United States and India have interpreted and responded to the rise of TikTok, based on an analysis of news articles from 2017 to 2020. We identify the dynamic discursive practices of the de-politicisation and re-politicisation of TikTok before and after 2020. In the earlier stage, rather than being framed as a political issue, TikTok was depicted as an unexpected business miracle. However, since 2020, TikTok has been increasingly embedded in the escalating geo-political tensions between China and the other two countries. By highlighting how TikTok shifted from being an ambitious digital platform to a state-centred security issue, we suggest that the political dimension, especially the state–enterprise relationship, is crucial to understanding the discourse regarding internationalisation of the Chinese Internet.
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