Sage Journals: Discover world-class research

Abstract

This paper describes an advertising ethics course designed for first-year students of any major, written from the perspectives of both the course creator/instructor and the students who took the course and developed a workshop based around it. As educators, how do we help students learn and care about how their data is collected and used and further understand the ethical issues of these practices? Our goal is to raise awareness for data rights issues by helping students from a variety of educational disciplines make informed decisions using experiential learning opportunities that display the importance of data in society.

Keywords

data ethics social media ethics advertising experiential learning

Get full access to this article

View all access options for this article.

References

Amazeen

M. A.

(2016). Effects of integrating advertising ethics into course instruction. Journal of Advertising Education, 20(1–2), 32–43. https://doi.org/10.1177/10980482160201-204

Assudani

R. H.

Chinta

Manolis

Burns

D. J.

(2011). The effect of pedagogy on students’ perceptions of the importance of ethics and social responsibility in business firms. Ethics & Behavior, 21(2), 103–117. https://doi.org/10.1080/10508422.2011.551467

Broyles

Slater

(2014). Big thinking about teaching advertising. Journal of Advertising Education, 18(2), 46–50. https://doi.org/10.1177/109804821401800207

Campbell

Plangger

Sands

Kietzmann

(2022). Preparing for an era of deepfakes and ai- generated ads: A framework for understanding responses to manipulated advertising. Journal of Advertising, 51(1), 22–38.

Drumwright

M. E.

Murphy

P. E.

(2009). The current state of advertising ethics: Industry and academic Perspectives. Journal of Advertising, 38(1), 83–108. https://doi.org/10.2753/JOA0091-3367380106

eMarketer (2020 Google’s US ad revenues to drop for first time. eMarketer. https://www.emarketer.com/newsroom/index.php/google-ad-revenues-to-drop-for-the-first-time/

Epstein

Quinn

(2020). Markers of online privacy marginalization: Empirical examination of socioeconomic disparities in social media privacy attitudes, literacy, and behavior. Social Media + Society, 6(2), 2056305120916853. https://doi.org/10.1177/2056305120916853

Facebook’s ad system seems to discriminate by race and gender . (2019, April 4). The economist. https://www.economist.com/business/2019/04/04/facebooks-ad-system-seems-to-discriminate-by-race-and-gender

Floridi

(2018). Soft ethics and the governance of the digital. Philosophy & Technology, 31(1), 1–8. https://doi.org/10.1007/s13347-018-0303-9

10.

Fullerton

J. A.

Kendrick

McKinnon

L. M.

(2013). Advertising ethics. Journalism & Mass Communication Educator, 68(1), 33–49. https://doi.org/10.1177/1077695812472894

11.

Jones

V. K.

(2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245.

12.

Jones

V. K.

Tobaccowala

(2016). The future of advertising: What you should know. In Brown

Jones

V. K.

Wang

(Eds.), The new advertising: Branding, content, and consumer relationships in the data-driven social media era [2 volumes]: Branding, content, and consumer relationships in the data-driven social media era. ABC-CLIO.

13.

Kulwin

(2018, April 17). Jaron lanier Q&A: ‘We won, and we turned into assholes. Intelligencer. https://nymag.com/intelligencer/2018/04/jaron-lanier-interview-on-what-went-wrong-with-the-internet.html

14.

Leetaru

(2018, October 23). Even the data ethics initiatives don’t want to talk about data ethics. Forbes. https://columbiacollege-ca.libguides.com/apa/websites#Webpage_3

15.

Martin

K. D.

Murphy

P. E.

(2017). The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45(2), 135–155. https://doi.org/10.1007/s11747-016-0495-4

16.

Murphy

P. E.

(2017). Research in marketing ethics: Continuing and emerging themes. Recherche et Applications En Marketing (English Edition), 32(3), 84–89. https://doi.org/10.1177/2051570717701414

17.

Nelson

M. R.

(2016). Developing persuasion knowledge by teaching advertising literacy in primary school. Journal of Advertising, 45(2), 169-182.

18.

Nill

Aalberts

R. J.

(2014). Legal and ethical challenges of online behavioral targeting in advertising. Journal of Current Issues & Research in Advertising, 35(2), 126–146. https://doi.org/10.1080/10641734.2014.899529

19.

Sandlin

(2016). Explaining ethics: Using the explainer genre to integrate ethics into advertising curricula. Journal of Advertising Education, 20(1–2), 66–84. https://doi.org/10.1177/10980482160201-207

20.

Smith

M. K.

Wood

W. B.

Adams

W. K.

Wieman

Knight

J. K.

Guild

(2009). Why peer discussion improves student performance on in-class concept questions. Science, 323(5910), 122–124. https://doi.org/10.1126/science.1165919

21.

Springer

Stanne

M. E.

Donovan

S. S.

(1999). Effects of small-group learning on undergraduates in science, mathematics, engineering, and technology: A meta-analysis. Review of Educational Research, 69(1), 21–51. https://doi.org/10.2307/1170643

22.

Stuhlfaut

M. W.

Farrell

(2009). Pedagogic cacophony: The teaching of ethical, legal, and societal issues in advertising education. Journalism & Mass Communication Educator, 64(2), 173–190.

23.

Tahir

I. H.

(2012). A study on peer evaluation and its influence on college ESL students. Procedia - Social and Behavioral Sciences, 68, 192–201. https://doi.org/10.1016/j.sbspro.2012.12.219

24.

Tobaccowala

Jones

V. K.

(2018). To thrive in today’s marketing landscape, embrace Schizophrenia! Journal of Current Issues & Research in Advertising, 39(3), 266–271, https://doi.org/10.1080/10641734.2018.1497347

25.

Wojdynski

B. W.

Evans

N. J.

(2016). Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising. Journal of Advertising, 45(2), 157–168. https://doi.org/10.1080/00913367.2015.1115380

Supplementary Material

Please find the following supplemental material available below.

For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.

For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.

0.00 MB

0.40 MB

Educating Students About Influencing Audiences Ethically in a Data-Driven Social Media World

Abstract

Keywords

Get full access to this article

References

Supplementary Material