Abstract
This article presents the results of content analysis of 373 referees' reports of manuscripts submitted to 35 hospitality and tourism journals where rejection or major revision was recommended. Failed manuscripts had multiple shortcomings, with referees identifying an average of 6.2 deficiencies per article. The most common areas where referees found fault with manuscripts were methodology (74% of papers), failure to elucidate significance effectively (60%), poor writing style (58%) and a weak literature review (50%). The study concluded that communications' problems were more common than technical flaws.
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