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Abstract

This study aims to better understand public policy communication in the context of public relations research. Semi-structured online interviews were conducted with 15 public policy communicators who work directly with policymakers. In defining public policy communication in the context of public relations, this study proposes a strategic model that provides a comprehensive view of public policy communication. This study contributes to the public relations literature by extending the understanding of the dynamics of strategic public policy communication practices and bridging the gap between practice and public relations theories.

Keywords

public policy communication advocacy communication interviews issue management relationship management

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Defining Public Policy Communication in Public Relations Research

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