Abstract
This invited forum explores the complexity and power of visual framing in the field of journalism and mass communication. The forum brings together leading visual communication scholars who offer insights into how images continue to shape meaning and audience interpretations in an artificial intelligence (AI)-driven social media landscape. Contributions discuss framing as a constructive act of power, the interpretive agency of audiences, the interplay between text and visuals, adaptive framing strategies, and image creation and accountability challenges introduced by AI technologies. The forum calls for renewed theoretical rigor, transparency, and interdisciplinary collaboration to advance visual framing research in the digital era.
Get full access to this article
View all access options for this article.