This essay provides a brief overview of the dominant trends in Arab media research, paying particular attention to the most common methodologies they rely on. To understand the current state of Arab media scholarship, the article explores the various influences that have played a decisive role in determining the quality and quantity of research productivity. Factors such as the Arab countries’ historical roots, traditional societies, patterns in education, and current conflicts in the region are shown to have an impact on Arab scholars’ engagement with research. To aid the advancement of theory of Arab media research, this essay advocates for conducting collaborative research and proposes a hybrid approach that merges epistemologies in a culture-sensitive, empirical manner that is capable of making universal generalizations while staying true to the specificities of the region itself.
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