A Motivational Perspective on Mass Communication Students’ Satisfaction With Their Major: Investigating Antecedents and Consequences

Abstract

This study used self-determination theory (SDT) to investigate the motivations for selecting a major among mass communication and media majors at 18 colleges and universities across the United States. Specifically, 669 mass communication majors were queried on their intrinsic and extrinsic motivations for choosing a major, their degree of major satisfaction, and positive outcomes related to academic performance and overall well-being. As a whole, the findings suggest that students who select their major on the basis of its perceived ability to satisfy intrinsic needs tend to be more satisfied with their major selection and report higher levels of academic performance, career surety, and overall life satisfaction. These results are discussed in the context of both post-secondary mass communication programs and students’ ability to successfully navigate the transition into professional life.