In today’s global environment, companies continue to seek new customers and suppliers on an international level. However, the “rules” for doing business can differ from country to country. Business schools, therefore, need to develop courses that will sensitize their students to these differences. This article presents an innovative, interdisciplinary approach for a short-term study tour to Europe that addresses this challenge. In addition to the underlying theory and pedagogy behind the course, this article includes a detailed description of the structure, implementation, and focus of the course that provides multilens analyses at the intersection of culture, technology, and business practices and how these three influence one another.
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