Abstract
Study abroad programs, long a part of the university educational experience, are increasing in importance as American students develop cross cultural knowl edge which prepares them forcareers in the hospitality and tourism field. This paper will discuss a single study abroad program in hospitality and tourism administration. This program, now in its third year, has proven to be very successful from the perspectives of students, faculty, and administration. An evaluation instrument was designed to measure student characteristics, the educational experience, socio- cultural experiences, and individual development. Data reported in this paper are from the 1988 summer program. Results suggest previous foreign travel and some foreign language skills enable program participants to more fully appreciate their study abroad experience. Nearly all students in the program commented favorably on theirpersonalgrowth, increased interest in learning languages, andan increased receptiveness to different cultures and values. As the hospitality and tourism industry becomes a major participant in our global economy, students with cross- cultural experiences will be better prepared for management positions in the industry. Hospitality and tourism programs which are associated with study abroad programs will likely enhance their position with industry, and with their own educa tional institution.
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