Abstract
This study explored the extent to which self-help group leaders endorsed beliefs that group members should primarily take care of themselves (a need-based norm) and that group members have an obligation to help others (an equity-based nonn). Leadersfrom 63 different groups were asked to respond to a fictional vignette describing "Betty," who had been attending a cancer survivors group for 4 months. Leaders 'endorsements of both norms were interpreted as evidence that leaders experienced pressures to respond to both individual members 'needs and the group 's survival needs. Group-level variables, rather than dispositional variables, were most strongly associated with their endorsements of needand equity-based norms. Leaders were less likely to endorse the need-based norm and more likely to endorse the equity-based norm when (a) there was more diversified leadership in their own group, (b) their group was affiliated with other groups rather than stand-alone groups, and (c) the leader was a successor rather than a founder.
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