An enhanced, new venture simulation can be a game changer within a school’s entrepreneurial ecosystem, providing students with a holistic vision of a new venture and skills relevant to its potential success. The purpose of this article is to help faculty design and deliver a simulation experience that will engage, challenge, inspire and transform students into entrepreneurial enthusiasts with practical new venture knowledge and skills. Attention is given to (a) the factors to consider in choosing the right simulation, (b) the best practices for structuring a class for maximum impact and (c) the role of the instructor as an entrepreneurial coach.
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