The socio-economic traits and constraints that impact the fruit supply in market centres in the Kashmir Valley, India, were evaluated. The logistic regression modelling and Garrett ranking method were used to assess the significance and relative importance of various factors affecting fruit supply. The findings revealed that important socio-economic factors impacting fruit supply in market centres are—market information, landholding size, distance to market, quantity produced, access to credit and extension services. The constraints were—inadequate market infrastructure and information, financial insecurities, management insufficiencies and inadequate cold storage facilities affecting fruit supply chains. These findings provided valuable policy insights by identifying and understanding the socio-economic factors that affect fruit supply, appropriate interventions and policies required.
AbaynehY., & TeferaT. (2013). Factors influencing market participation decision and extent of participation of haricot bean farmers in Meskan District. Ethiopia. International Journal of Management and Development Studies, 2(8), 17–26.
2.
AdeneganK. O., AdepojuA., & NwauwaL. O. E. (2012). Determinants of market participation of maize farmers in rural Osun State of Nigeria. International Journal of Agricultural Economics and Rural Development, 5(1), 28–39.
3.
AgarwalP., SinghR., & SinghO. P. (2019). New agricultural marketing system: Awareness, status, perceptions and impact in Uttarakhand. Indian Journal of Agricultural Marketing, 33(1), 44–53.
4.
AyalewY. (2015). Factors affecting fruit supply in the market: The case of Habru Woerda, North Wollo, Ethiopia. European Journal of Business and Management, 7(4), 309–318.
5.
BekeleW., JemaH., & BelainehL. (2017). Econometric analysis of the determinants of quantity of potato supplied to the market: The case of Jeldu district of Oromia National Regional State, Ethiopia. Journal of Economics and Sustainable Development, 8(13), 49–57.
6.
ChandK., KumarS., SureshA., & DastagiriM. B. (2020). Marketing efficiency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India. The Indian Journal of Agricultural Sciences, 90, 1419–1427.
7.
ChandK., SureshA., DastagiriM. B., KumarS., & MandalS. (2021). Fruit marketing, its efficiency and supply chain constraints in India: A case study. The Indian Journal of Agricultural Sciences, 91, 1146–1150.
8.
ChangalimaI. A., & IsmailI. J. (2022). Agriculture supply chain challenges and smallholder maize farmers’ market participation decisions in Tanzania. Tanzania Journal of Agricultural Sciences, 21(1), 104–120.
9.
Directorate of Horticulture, Kashmir. (2022). Area and production of major horticulture crops in J and K, Directorate of Horticulture, Kashmir. http://horticulture.jk.gov.in/
10.
GirmayG., MenzaM., MadaM., & AbebeT. (2014). Empirical study on apple production, marketing and its contribution to household income in Chencha district of southern Ethiopia. Scholarly Journal of Agricultural Science, 4(3), 166–175.
11.
HaileK., GebreE., & WorkyeA. (2022). Determinants of market participation among smallholder farmers in Southwest Ethiopia: Double-hurdle model approach. Agriculture and Food Security, 11(1), 18.
12.
HajamF. A., RashidS., & RatherJ. A. (2025). Mapping the performance levels of Mahatma Gandhi national rural employment guarantee scheme in Jammu and Kashmir. Journal of Social and Economic Development, 27(3), 1039–1060.
13.
HajamF. A., RashidS., RatherJ. A., & GanaieM. I. (2023). Micro level analysis of wage and self-employment schemes in rural Kashmir, Jammu and Kashmir, India. Journal of Geographical Studies, 7(1), 14–25.
14.
HajamF. A., RatherA. J., & RashidS. (2024). Bridging the gap: Exploring performance disparity and influencing factors of centrally sponsored schemes in Kashmir region: India. Review of Regional Research, 44(1), 47–72.
15.
HassanB., BhattacharjeeM., & WaniS. (2021). Post-harvest management inadequacy and its impact on apple industry in Kashmir. International Journal of Applied Research, 7(5), 246–250.
16.
Hernández-OralloJ. (2013). ROC curves for regression. Pattern Recognition, 46(12), 3395–3411.
17.
KashyapR., & GuleriaA. (2015). Socio-economic and marketing analysis of apple growers in Mandi district of Himachal Pradesh. Journal of Hill Agriculture, 6(2), 202–206.
18.
KetemaS., & LikaT. (2023). Determinants of market outlet choice by smallholder wheat producers in Arsi Zone of Oromia National Regional State, Ethiopia. Cogent Food and Agriculture, 9(1), 2163578.
19.
KumarN., & ChauhanN. S. (2021). Dynamics of horticulture produce marketing: A study based on Himachal Pradesh. Clear International Journal of Research in Commerce and Management, 12(6), 16.
20.
Luque-FernandezM. A., Redondo-SánchezD., & MaringeC. (2019). cvauroc: Command to compute cross-validated area under the curve for ROC analysis after predictive modeling for binary outcomes. The Stata Journal, 19(3), 615–625.
21.
MillichampA., & GallegosD. (2013). Comparing the availability, price, variety and quality of fruits and vegetables across retail outlets and by area-level socio-economic position. Public Health Nutrition, 16(1), 171–178.
22.
NaqashF., & WaniS. A.(n.d.). A value chain analysis of apple in Kashmir Valley: An overview. International Journal of Enhanced Research in Management & Computer Applications, 7, 541–548.
23.
NaqashF., WaniF. J., & BhatI. F. (2018). Socio-economic analysis of apple beneficiaries in Kashmir Valley. Agro-Economist, 5(1), 13–21.
24.
NeboG. N., & EjionuemeN. (2017). Adopting agricultural marketing approach for improving agricultural sector performance in Nigeria. Journal of Business and Management, 19(4), 4–17.
25.
PaulU. K., DasG., DasM., & MathurT. (2020). Small growers’ direct participation in the market and its impact on farm income. Journal of Agribusiness in Developing and Emerging Economies, 11, 241–254.
26.
QuR., WuY., ChenJ., JonesG. D., LiW., JinS., ChangQ., CaoY., YangG., LiZ., & FrewerL. J. (2020). Effects of agricultural cooperative society on farmers’ technical efficiency: Evidence from stochastic frontier analysis. Sustainability, 12(19), 8194.
27.
RashidS., HajamF. A., RatherJ. A., & BhatI. A. (2024). Increasing the fruit growers’ share in the marketing system. Agricultural Economics Research Review, 37(1), 123–132.
28.
RashidS., RatherJ. A., & HajamF. A. (2022). Functional fruit market centres: Their spatial distribution and hierarchical organization. Spatial Information Research, 31, 1–9.
29.
SafiM. A., AmekawaY., IsodaH., HassanzoyN., & ItoS. (2018). Cost-benefit efficiency and factors influencing farmers’ choice of marketing channel in grape value chain: Evidence from Kabul, Afghanistan. Journal of the Faculty of Agriculture, Kyushu University, 63(1), 159–168.
30.
ShahI. A., & SongaraM. (2019). Production and marketing problems of apple fruit growers in Jammu and Kashmir: A critical study. MANTHAN: Journal of Commerce and Management, 6(2), 57–69.
31.
SharmaI., & GuleriaA. (2020). Economics of marketing of apple crop and the problems faced by growers in Himachal Pradesh. Economic Affairs, 65(2), 285–293.
32.
TafesseA., GechereG., AsaleA., BelayA., RechaJ. W., AynekuluE., BerhaneZ., OsanoP. M., DemissieD. T., & SolomonD. (2023). Determinants of maize farmers market participation in Southern Ethiopia: Emphasis on demographic, socioeconomic and institutional factors. Cogent Food and Agriculture, 9(1), 2191850.
33.
Ul-RehmanS., SelvarajM., & SyedI. M. (2012). Indian agricultural marketing—A review. Asian Journal of Agriculture and Rural Development, 2(1), 69–75.
