Abstract
Scientific knowledge contribution to online knowledge-sharing platforms has long been regarded as instrumental behavior based on utilitarian considerations. Employing cognitive evaluation theory, this study examines scientific expert users’ behavioral metrics to understand the factors responsible for users continuing to contribute their scientific knowledge for an extended period or a very short span. We found that expert users’ intrinsic motivations, which has received little attention in recent studies, constitute an important indicator of sustained online scientific knowledge contribution. Furthermore, although social rewards fail to predict the continuity of scientific knowledge contribution, they prolong the duration of knowledge contribution by enhancing the intrinsic motivations of expert users. In conclusion, a self-reinforcement mechanism underlies the relationship of intrinsic motivation with social rewards, which governs continuous online scientific knowledge contribution behavior.
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