Despite the existence of strong empirical support for the theories of reasoned action and planned behaviour (TRAJTPB), an analysis of the concept of intention and its operational definition indicates the need for a paradigmatic adjustment. An Agentic Psychology Model (APM) has been developed which incorporates the essence of the TRA equation whilst reconstruing it as a rule governing the intelligibility of clusters of accounts or statements that might be made about a particular intention or action. Aternative methods based on account cluster test-frames and semantic mapping techniques are presented, together with results from previous research, to indicate how the APM might be deployed in empirical investigations operating at the interstices of the positivist and critical paradigms in social psychology.
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