Dans cet article, nous exposons les fondements analytiques des principaux modèles de représentation de la diffusion des innovations. Dans un second temps, nous proposons une confrontation économétrique de ces modèles à partir de données relatives à l'évolution des ventes de différents terminaux téléphoniques. Dans un dernier temps, nous passons en revue les conclusions fondamentales associées au problème du contrôle optimal de la diffusion des innovations.
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