Urban Mascots and Poverty Fetishism

Abstract

Downtown Los Angeles is undergoing a transformation from concentrated disadvantage to vibrant city center. Using ethnographic research conducted in the gentrifying Historic Core of Los Angeles, I find that the presence of some original residents is encouraged as they help create the gritty and risky atmosphere valued by the new urbanites moving to the area who equate poverty with authenticity in a form of poverty fetishism. I focus here on a subsection of the low-income downtown population, who I call “urban mascots,” whose value lies in their ability to embody stereotypical attributes of poverty. I create a typology of urban mascots based on the type of interactions they are willing to have with those seeking experiences with urban poverty. In the end, I argue that urban mascots provide the new gentrifying residents with a cast of nonthreatening and charismatic characters who represent for them a consumable authentic urban experience.