Consumer action research: A review of the consumerism literature and suggestions for new directions in research

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Anderson, E.B. 1973 "The protective dimension of product warranty policies and practices", Journal of consumer affairs 7 (2): 111-120.

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Buskirk, R.H. ; Rothe, J.T. 1970 "Consumerism — an interpretation", Journal of marketing 34 (4): 61-65.

Bymers, G. 1972 "Seller-buyer communication Point of view of a family economist ", Journal of home economics 64 (2): 59-63.

Caplovitz, D. 1963 The poor pay more. New York, Free Press.

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Clemhout, S. 1972 "The economics of 'consumerism': Can collective bargaining work for the consumers?", pp. 107-123 in: M. Venkatesan (ed.). Proceedings of the third conference of the Association for Consumer Research.

Cohen, D. 1975 "Remedial alternatives for consumer deception: Prevention, restitution or punishment", in: Proceedings of the first workshop on consumer action research. Preprint series of the International Institute of Management, I 75/16. Berlin, Science Center.

Cross, J. 1970 The supermarket trap. Bloomington, Ind., Indiana University Press.

Day, G.S. ; Aaker, D.A. 1970 "A guide to consumerism", Journal of marketing 34 (3): 12-19.

Day, G.S. ; Brandt, W.K. 1973 A study of consumer credit decisions: Implications for present and prospective legislation. National Commission on Consumer Finance, Report N° 2. Washington, DC, US Government Printing Office.

1974 "Consumer research and the evaluation of information disclosure requirements: The case of truth-in-lending", Journal of consumer research 1 (June): 21-32.

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Dyer, R.F. 1972 Experimental evaluation of the Federal Trade Commission's corrective advertising remedy. Unpublished doctoral dissertation. College Park, Md., University of Maryland .

Elliott, J.E. ; Campbell, R.W. 1973 Comparative economic systems. Englewood Cliffs, NJ, Prentice-Hall.

Engel, J.F. ; Kollat, D.T. ; Blackwell, R.R. 1973 Consumer behavior. Second edition Hinsdale, Ill., Dryden Press.

Estes, R. 1971 "Consumerism and business", California management review 14 (2): 5-12.

Feldman, L.P. 1973 "A framework for research on public policy issues in marketing ", pp. 93-107 in: F.C. Allvine (ed.). Public policy and marketing practices. Chicago, Ill., American Marketing Association.

Fellmeth, R.C. 1973 "The regulatory-industrial complex", pp. 218-233 in: R. Nader (ed.). The consumer and corporate accountability. New York, Harcourt Brace Jovanovich.

Frank, R.E. ; Massy, W.F. ; Wind, Y. 1972 Market segmentation. Englewood Cliffs, NJ, Prentice-Hall.

Friedman, M.P. 1972a "Consumer price comparisons of retail products: The role of packaging and pricing practices and the implications for consumer legislation ", Journal of applied psychology 56 (6): 439-446.

1972 b "Consumer responses to unit pricing, open dating, and nutrient labeling", pp. 361-369 in: M. Venkatesan (ed.). Proceedings of the third annual conference of the Association for Consumer Research.

Galbraith, J.K. 1967 The new industrial state. (Second revised edition with new introduction, 1971.) Boston, Mass., Houghton Mifllin .

1973 "Power and the useful economist", American economic review 63 (1): 1-11.

Gardner, D.M. 1975 "Deception in advertising: A conceptual approach ", Journal of marketing 39 (1):40-46.

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Gerlach, G.G. 1972 "The consumer's mind: A preliminary inquiry into the emerging problem of consumer evidence and the law", Marketing Science Institute working paper. Cambridge, Mass., MSI.

Gintis, H. 1972 "Consumer behavior and the concept of sovereignty: Explanations of social decay", American economic review 62 (Papers and proceedings): 267-278.

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Greyser, S.A. 1973 "Public policy and the marketing practitioner — toward bridging the gap", pp. 219-232 in: F.C.Allvine (ed.). Public policy and marketing practices. Chicago, Ill., American Marketing Association.

Hansen, F. 1972 Consumer choice behavior New York, Free Press.

Henion, K.E. 1972 "The effect of ecologically relevant information on detergent sales", Journal of marketing research 9 (February): 10-14.

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1974 "Exit, voice, and loyalty': Further reflections and a survey of recent contributions", Social science information 13 (1): 7-26.

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Horn, R.V. 1971 "Origin, quality, and price of Australian consumer goods: An analysis of Choice reports", Australian journal of marketing research 4 (September): 45-51.

Houston, M.J. 1972 "The effect of unit-pricing on choices of brand and size in economic shopping", Journal of marketing 36 (3): 51-69.

Howard, J.A. ; Hulbert, J. 1973 Advertising and the public interest: A staff report to the Federal Trade Commission . Chicago, III., Crain Books.

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Hunt, H.K. 1972a Deception, inoculation, attack: Implications for inoculaton theory, public policy, and advertising strategy. Unpublished doctoral dissertation Evanston, III., Northwestern University .

1972 b "Source effects, message effects, and general effects in counteradvertising ", pp. 370-381 in M. Venkatesan (ed.). Proceedings of the third annual conference of the Association for Consumer Research.

1973 "Effects of corrective advertising", Journal of advertising research 13 (5): 15-22.

Hustad, T.P. ; Pessemier, E.A. 1973 "Will the real consumer activist please stand up: An examination of consumers' opinions about marketing practices", Journal of markering research 10 (August): 319-324.

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Isakson, H.R. ; Maurjzi, A.R. 1973 "The consumer economics of unit pricing", Journal of marketing research 10 (August): 277-285.

Johansson, J.K. 1973 "The theory and practice of Swedish consumer policy ", University of Illinois, College of Commerce and Business Adminstration, Faculty working papers, 136.

Johansson, S. 1971 Den vuxna befolkningens kostvanor (The food habits of the Swedish adult population) Stockholm, Allmänna Förlaget.

Jolson, M.A. 1970 Consumer attitudes toward direct-to-home marketing systems . New York, Dunnellen.

Jones, M.G. 1971 "The FTC's need for social science research", pp. 1-9 in: D.M. Gardner (ed.). Proceedings of the 2nd annual conference of the Association for Consumer Research .

1973 "The consumer interest: The role of public policy", California management review 16 (1): 17-24.

Jones, M.G. ; Silverman, M. 1973 "Is there a role for research in the Federal Trade Commission ?", pp. 69-81 in: F C. Allvine (ed.). Public policy and marketing practices. Chicago, Ill., American Marketing Association.

Julander, C.-R. 1975 "Evaluation of consumer information", in: Proceedings of the second workshop on consumer action research. Berlin, Science Center. (WZB, Report I/1975-3.)

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Katz, D. 1972 "Psychology and economic behavior", pp. 57-81 in: B. Strumpel; J.N. Morgan; E. Zahn (eds.). Human behavior in economic affairs: Essays in honor of George Katona. Amsterdam, Elsevier.

Kaufman, I. ; Channon, D. 1973 "International consumerism: A threat or opportunity ?", Industrial marketing management 3 (1): 1-14.

Kendall, C.L. ; Russ, F.A. 1972 " Warranty policies and practices of consumer packaged goods manufacturers", pp. 349-355 in: M. Venkatesan (ed.). Proceedings of the third annual conference of the Association for Consumer Research.

Kirkpatrick, M.A. 1975 "Consumerism and Japan's new citizen politics", Asian Survey 15 (3): 234-246.

Klein, L. 1972 "Verbraucherschutz in der EWG", GFK Jahrbuch der Absatz-und Verbrauchsforschung 18 (3): 176-239.

Knoblich, H. ; Arnold, U. 1974 "Marketing und Verbraucherschutz", Zeitschrift fur Betriebswirtschaft 44 (1): 19-30.

Kotler, P. 1972 "What consumerism means for marketers", Harvard business review 50 (3): 48-57.

Kotler, P. ; Levy, S.J. 1973 "Buying is marketing too", Journal of marketing 39 (1): 54-59.

Kuhlmann, E. 1970 Das Informations verhalten der Konsumenten. Freiburg, Rombach.

Kunreuther, H. 1973 "Why the poor may pay more for food: Theoretical and empirical evidence", Journal of business 46 (3): 368-383.

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Lingoes. J.C. ; Pfaff, M. 1972 "The index of consumer satisfaction: Methodology ", pp. 689-712 in: M. Venkatesan (ed.). Proceedings of the third annual conference of the Association for Consumer Research.

Magnuson, W. ; Carper, J. 1972 The dark side of the market place. Updated ed. Englewood Cliffs, NJ, Prentice-Hall .

Mandell, L. 1971 "Consumer perception of incurred interest rates: An empirical test of the efficacy of the truth-in-lending law", Journal of finance 26 (5): 1143-1154.

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Monroe, K.B. ; La Placa, P.J. 1972 "What are the benefits of unit pricing?", Journal of marketing 36 (3): 16-22.

Moran, R. 1971 "Formulating public policy on consumer issues: Some preliminary findings", Marketing Science Institute working paper. Cambridge, Mass., MSI.

Morin, B.A. 1971 "Consumerism revisited", MSU business topics 19 (Summer): 47-51.

Morris, R.T. ; Bronson, C.S. 1969 "The chaos of competition indicated by Consumer reports ", Journal of marketing 33 (3): 26-34.

Mueller, D.C. 1972 "Review article: Hirschman's exit, voice, and loyalty" , Public policy 20 (3): 473-477.

Myers, J.G. 1973 "The truth-in-advertising act of 1971 ", pp. 121-140 in: F.C. Allvine (ed.). Public policy and marketing practice. Chicago, III., American Marketing Association.

Nadel, M.V. 1970 The unorganized interests: Consumers in the policy process . Unpublished doctoral dissertation. Baltimore, Md., Johns Hopkins University.

1971a "Economic power and social policy", Politics and Society I (3): 313-326.

1971 b The politics of consumer protection. Indianapolis, Ind., Bobbs-Merrill.

Nader, R. 1965 Unsafe at any speed. Expanded and updated, 1972. New York, Grossman.

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Olson, M., Jr. 1965 The logic of collective action. Cambridge, Mass., Harvard University Press.

Oxenfeldt, A.R. 1964 Marketing practices in the TV set industry New York, Columbia University Press.

Padberg, D.I. 1975 "Non-use benefits of mandated consumer protection programs ", in: Proceedings of the second workshop on consumer action research. Berlin, Science Center . (WZB. Report 1/1965-3.)

Peltzman, S. 1973 "An evaluation of consumer protection legislation: The 1962 drug amendments", Journal of political economy 81 (5): 1049-1091

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1974 Reklam V. Information i reklamen (Advertising V. Information in advertising) . Stockholm, Statens Offentliga Utredningar (Swedish Government Official Reports), N° 23.

Richardson, L. 1973 "Consumers in the federal decision-making process ". California management review 16 (2): 79-84.

Robertson, T.S. ; Ward, S. 1973 "Toward the development of consumer behavior theory ", pp 57-64 in: B.W. Becker ; H. Becker (eds.). Combined proceedings (Series N° 34). Chicago, Ill., American Marketing Association.

Rokkan, S. 1974a "Politics between economy and culture", Social science information 13 (1): 27-38.

1974b "Entries, voices, exits: Towards a possible generalization of the Hirschman model", Social science information 13 (1): 39-53.

Root, H.P. 1972 "Should product differentiation be restricted ?", Journal of marketing 36 (3): 3-9.

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1968 "Consumer sovereignty", pp. 326-334 in: D.L. Sills (ed.). International encyclopedia of the social sciences, vol. 3. New York, Macmillan.

Rothschild, K.W. (ed.). 1971 Power in economics. Harmondsworth, Penguin.

Sapiro, A. ; Lendrevie, J. 1973 "On the consumer front in France, Japan, Sweden, UK and USA", European business 38 (Summer): 43-52.

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Werner, C.-H. ; Wieken, K. 1975 Verbraucherinteresse und Verbraucherpolitik, in press. Göttingen, Otto Schwartz.

Scherhorn, G. ; Hansen, R.M. ; Imkamp, H. ; Werner, C.-H. 1973 Gesucht: Der mündige Verbraucher. Dusseldorf , Droste.

Scherhorn, G. ; Wieken, K. 1972 "On the effect of counter-information on consumers ", pp. 421-431 in: B. Strumpel ; J.N. Morgan ; E. Zahn (eds.). Human behavior in economic affairs: Essays in honor of George Katona . Amsterdam, Elsevier.

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Schooler, R.D. 1967 "The consumer interest — the real issue", Journal of consumer affairs 1 (1): 34-41.

Schrag, P.G. 1972 Counsel for the deceived: Case studies in consumer fraud . New York, Pantheon.

Settle, R.B. ; Golden, L.L. 1974 "Consumer perceptions: Overchoice in the marketplace ", pp. 29-37 in: S. Ward ; P. Wright (eds.). Advances in consumer research, vol. 1. Association for Consumer Research 1973 proceedings.

Sexton, D.E., Jr. 1971 "Comparing the cost of food to blacks and to white — a survey", Journal of marketing 35 (3): 40-46.

1973 "Do inner city chain stores charge more?", Journal of consumer affairs 7 (2): 145-155.

Shapiro, S.J. 1973 "Marketing and consumerism: Views on the present and the future", Journal of consumer affairs 7 (2): 173-178.

Shay, R.P. ; Schober, M.W. 1973 Consumer awareness of annual percentage rates of charge in consumer instalment credit: Before and after truth-in-lending became effective . National Commission on Cohsumer Finance. Washington, DC, US Government Printing Office.

Simon, H.A. ; Stedry, A.C. 1969 "Psychology and economics", pp. 269-315 in: G. Lindzey ; E. Aronson (eds.). Handbook of social psychology. (2nd ed.). Reading, Mass., Addison-Wesley .

Stern, L.L. 1971 "Consumer protection via self-regulation", Journal of marketing 31 (2): 48-52

Stevens, C.M. 1974 "Voice in medical-care markets: 'Consumer participation' ", Social science information 13 (3): 33-48.

Steward, H.F. ; Rothman, H. 1975 "Technology assessment on behalf of the consumer ", in: Proceedings of the first workshop on consumer action research. Preprint series of the International Institute of Management, I 75/16. Berlin, Science Center. (WZB. Report I/1975-3)

Sturdivant, F.D. (ed.). 1969 The ghetto marketplace. New York, Free Press.

Sturdivant, F.D. 1971 "Low-income shoppers in small towns", pp. 15-55 in: D.M. Gardner (ed.). Proceedings of the 2nd annual conference of the Association for Consumer Research.

TACC (Technology Assessment Consumerism Centre). 1974 Bread — an assessment of the British bread industry . Kettering, Northants, Intermediate Publishing .

Thorelli, H.B. 1971 "Concentration of information power among consumers ", Journal of marketing research 8 (November): 427-432.

Thorelli, H.B. ; Becker, H. ; Engledow, J. 1975 The information seekers, in press. Cambridge, Mass., Ballinger.

Thorelli, H.B. ; Thorelli, S. 1974 Consumer information handbook. New York , Praeger.

Toledano, R. de. 1975 Hit and run. The rise — and Fall ? — of Ralph Nader. New Rochelle, NJ, Arlington House.

Venkatesan, M. (ed.). 1972 Proceedings of the third annual conference of the Association for Consumer Research.

Ward, S. 1974 "Consumer socialization", Journal of consumer research 1 (September): 1-14.

Wärneryd, K.-E. 1975 "The problem of putting more information into advertising ", in: Proceedings of the second workshop on consumer action research. Berlin, Science Center. (WZB. Report I/1975-3.)

Webster Jr., F.E. 1973 "Does business misunderstand consumerism?", Harvard business review 51 (5): 89-97.

White, L.J. 1971 The automobile industry since 1945 . Cambridge, Mass., Harvard University Press.

Wilczynski, J. 1970 "Consumer's sovereignty under market socialism in evolution ", Australian economic papers 9 (June): 1-20.

Wilkie, W.L. 1973 " Consumer research and corrective advertising", Marketing Science Institute working paper. Cambridge, Mass., MSI.

Wilkie, W.L. ; Gardner, D.M. 1974 "Marketing research inputs to public policy: The case of the FTC", Journal of marketing 38 (1): 38-47.

Young, D.R. 1974 "Exit and voice in the organization of public services ", Social science information 13 (3): 49-65.

Zahn, E. 1972 "The consumer society: Unstinted praise and growing criticism ", pp. 433-451 in: B. Strumpel ; J.N. Morgan ; E. Zahn (eds.). Human behavior in economic affairs: Essays in honor of George Katona. Amsterdam, Elsevier.