This commentary expounds on the obstacles and tensions introduced by Grewal, Guha, and Becker using a neo-colonialist perspective to examine the impact of Artificial Intelligence (AI) development as it related to non-renewable resources, datasets and labeling, and global labor exploitation.
AchrolRavi S.KotlerPhilip (2022), “Distributed Marketing Networks: The Fourth Industrial Revolution,” Journal of Business Research, 150 (November), 515-27.
2.
ArunChinmayi (2019), “AI and the Global South: Designing for other worlds,” in The Oxford Handbook of Ethics of AI, DubberMarkus D.PasqualeFrankDasSunit, eds. UK: Oxford University Press. [available at SSRN https://ssrn.com/abstract=3403010].
ChanAlanOkoloChinasa T.TernerZacharyWangAngelina (2021), “The Limits of Global Inclusion in AI Development,” Association for the Advancement of Artificial Intelligence, (accessed August 22, 2024), [available at https://arxiv.org/pdf/2102.01265].
7.
CouldryNickMejiasUlises A. (2018), “Data Colonialism: Rethinking Big Data’s Relation to the Contemporary Subject,” Television & New Media, 20 (4), 4336-49.
DavenportThomasGuhaAbhijitGrewalDhruvBressgottTimna (2020), “How Artificial Intelligence Will Change the Future of Marketing,” Journal of the Academy of Marketing Science, 48, 24-42.
10.
DixonDonald F. (2002), “Emerging Macromarketing Concepts: From Socrates to Alfred Marshall,” Journal of Business Research, 55 (2), 87-95.
11.
ErnstEkkehardtMerolaRossanaSamaanDaniel (2019), “Economics of Artificial Intelligence: Implications for The Future of Work,” IZA Journal of Labor Policy, 9 (1), 1-35.
12.
GrewalDhruvGuhaAbhijitBeckerMarc (2024), “AI is Changing the World: For Better or for Worse?” Journal of Macromarketing, 44 (4), 870-882.
13.
GuhaAbhijitDhruvGrewalAtlasSteven (2024), “Generative AI and Marketing Education: What the Future Holds,” Journal of Marketing Education, 46, 6-17.
14.
HagertyAlexRubinovIgor (2019), “Global AI Ethics: A Review of The Social Impacts and Ethical Implications of Artificial Intelligence,” (accessed July 1, 2024), [available at https://doi.org/10.48550/arXiv.1907.07892].
15.
HoudeStepanieLiaoVeraMartinoJacquelynPiorkowskiMichael Muller DavidRichardsJohnWeiszJustin, et al. (2020), “Business (mis)Use Cases of Generative AI,” (accessed July 1, 2024), [available at efaidnbmnnnibpcajpcglclefindmkaj/ https://arxiv.org/pdf/2003.07679].
16.
JonesEric (2008), “Missing Out on Industrial Revolution,” World Economics, 9 (4), 101-28.
17.
KumarVirenderRamachandranDivyaKumarBinay (2021), “Influence of New-age Technologies on Marketing: A Research Agenda,” Journal of Business Research, 125, 864-77.
18.
KwetMichael (2022), “The Digital Tech Deal: A Socialist Framework for the Twenty-First Century,” Race & Class, 63 (3), 63-84.
19.
LeeChi-ChuanLeeChien-Chiang (2022), “How Does Green Finance Affect Green Total Factor Productivity? Evidence from China,” Energy Economics, 107, 105863.
LundBradyAgbajiDanielTeelZoë Abbie (2023), “Information Literacy, Data Literacy, Privacy Literacy, And ChatGPT: Technology Literacies Align with Perspectives on Emerging Technology Adoption Within Communities. Human Technology,” International Finance Corporation, 19 (2), 163-77.
22.
LundBrady D. (2022), “Is Academic Research and Publishing Still Leaving Developing Countries Behind?” Accountability in Research, 29 (4), 224-31.
23.
MannuruNishith ReddyShahriarSakibTeelZoë AbbieWangTing (2023), “Artificial Intelligence in Developing Countries: The Impact of Generative Artificial Technologies (AI) for Development,” Information Development, (accessed July 1, 2024), [available at: https://doi.org/10.1177/02666669231200628].
MeadeWilliam K.NasonRobert W. (1991), “Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach,” Journal of Macromarketing, 11 (2), 72-82.
28.
MignoloWalter D. (2017), “Racism and Coloniality: The Invention of “Human(ity)” and the Three Pillars of The Colonial Matrix of Power (Racism, Sexism, And Nature),” In the Routledge Companion to the Philosophy of Race. UK: Routledge, 461-74.
29.
NadeemMahroseAliYousafRehmanO.SaarinenLauri Tapani (2024), “Barriers and Strategies for Digitalization of Economy in Developing Countries: Pakistan, a Case in Point,” Journal of the Knowledge Economy, 15 (1), 4730-49.
30.
Ndlovu-GatsheniSabelo J. (2013), “Why Decoloniality in the 21st Century?” The Thinker, 48 (10), 10-15.
31.
PataranutapornPatDanryValdemarLeongJoannePunpongsanonParinyaNovyDanMaesPattie, et al. (2021), “AI-Generated Characters for Supporting Personalized Learning and Well-Being,” Nature Machine Intelligence, 3 (December), 1013-22.
PiniMonica (2020), “Digital Inequality in Education in Argentina: How the Pandemic of 2020 Increased Existing Tensions,” in Companion Publication of the 12th ACM Conference on Web Science (WebSci ‘20 Companion). New York, NY, USA: Association for Computing Machinery, 37-40.
34.
ReedDarryl (2002), “Resource Extraction Industries in Developing Countries,” Journal of Business Ethics, 39, 199-226.
35.
SatorninoCinthia BeccaceceDuShuiliGrewalDhruv (2024), “Using Artificial Intelligence to Advance Sustainable Development in Industrial Markets: A Complex Adaptive Systems Perspective,” Industrial Marketing Management, 116, 145-57.
36.
ShethJagdish N. (1992), “Toward a Theory of Macromarketing,” Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 9 (2), 154-61.
37.
ShultzClifford J.DeshpandéRohitCornwellT. BettinaEkiciAhmetKothandaramanPrabakarPetersonMark, et al. (2012), “Marketing and Public Policy: Transformative Research in Developing Markets,” Journal of Public Policy & Marketing, 31 (2), 178-84.
38.
StrusaniDavideHoungbononGeorges Vivien (2019), “The Role of Artificial Intelligence in Supporting Development in Emerging Markets,” World Bank Publications - Reports 32365, The World Bank Group.
TasinFrancescoJacobsJulian (2024), “How the Global South May Pay the Cost of AI Development,” Sustainable Policy Institute Journal, Q3 (July), (accessed August 25, 2024), [available at https://www.omfif.org/spi-journal_july24_jacobs/].
