Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach
Restricted accessResearch articleFirst published online June, 2024
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach
Using an historical analysis approach, this paper deepens understanding of the connections between Layton and Domegan's (2021) prescriptive supply systems and the emerging concept of provisioning systems (O’Neill et al. 2018 and Fanning, O’Neill, and Büchs 2020). The paper deconstructs New Zealand's electricity supply system into its provisioning system elements and analyses the interrelationships and interconnections between technologies and institutional elements. The paper concludes with recommendations to marketing scholars using provisioning system analysis.
BentonRaymondJr (2021), “Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi,” Journal of Macromarketing, 41 (1), 88-103.
2.
Berka, Anna L., Julia L. MacArthur, and Claudia Gonnelli (2020). “Explaining inclusivity in energy transitions: Local and community energy in Aotearoa New Zealand.” Environmental Innovation and Societal Transitions 34, 165-182.
3.
CampbellJohn (2023), “How Multiple Trading Relationships Could Upend the Historical Single Supplier Business Model,” in The Future of Decentralized Electricity Distribution Networks, SioshansiFereidoon, ed. Elseiver, 393-415.
DomeganChristineMcHughPatriciaFlahertyTinaDuaneSinead (2019), “A Dynamic Stakeholders’ Framework in a Marketing Systems Setting,” Journal of Macromarketing, 39 (2), 136-150.
6.
FanningAndrew L.O'NeillDaniel W.BüchsMilena (2020), “Provisioning Systems for a Good Life Within Planetary Boundaries,” Global Environmental Change, 64, 1-11.
7.
GeelsFrank W. (2004), “From Sectoral Systems of Innovation to Socio-Technical Systems Insights About Dynamics and Change from Sociology and Institutional Theory,” Research Policy, 33 (2004), 897-920.
8.
GeelsFrank W.SchotJohan (2007), “Typology of Sociotechnical Transition Pathways,” Research Policy, 36 (3), 399-417.
9.
GolderPeter N. (2000), “Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability,” Journal of Marketing Research, 37 (2), 156-172
KaltGeraldThunshirnPhilippWiedenhoferDominikKrausmannFridolinHaasWilliHaberlHelmut (2021), “Material Stocks in Global Electricity Infrastructures – An Empirical Analysis of the Power Sector's Stock-Flow-Service Nexus,” Resources, Conservation and Recycling, 173, 1-14
14.
KöhlerJonathanGeelsFrank W.KernFlorianMarkardJochenOnsongoElsieWieczorekAnnaAlkemadeFloortjeAvelinoFlorBergekAnnaBoonsFrankFünfschillingLeaHessDavidHoltzGeorgHyysaloSampsaJenkinsKirstenKivimaaPaulaMartiskainenMariMcMeekinAndrewMühlemeierMarie Susan, … WellsPeter (2019), “An Agenda for Sustainability Transitions Research: State of the art and Future Directions,” Environmental Innovation and Societal Transitions, 31, 1-32.
15.
LaytonRoger. A. (2015), “Formation, Growth, and Adaptive Change in Marketing Systems,” Journal of Macromarketing, 35 (3), 302-319.
16.
LaytonRoger A. (2007), “Marketing Systems—A Core Macromarketing Concept,” Journal of Macromarketing, 27 (3), 227-242
17.
LaytonRogerDomeganChristineDuffySarah M (2022), “Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems,” Journal of Macromarketing, Online first.
18.
LaytonRoger A.DomeganChristine (2021), “The Next Normal for Marketing – The Dynamic of a Pandemic, Provisioning Systems and the Changing Patterns of Daily Life,” Australasian Marketing Journal, 29 (1), 4-14.
19.
LaytonRoger A.DuffySarah (2018), “Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow,” Journal of Macromarketing, 38 (4), 400-414.
20.
MartinJohn E. (1991), People, Politics and Power stations: Electric Power Generation in New Zealand 1880–1990. Bridget Williams Books.
21.
MillerJohn H.PageScott E. (2007), Complex Adaptive Systems: An Introduction to Computational Models of Social Life. Princeton Studies in Complexity Book 14. Princeton University Press. https://www.jstor.org/stable/j.ctt7s3kx.
Ministry of Business Innovation and Employment (MBIE) (2022), “Energy in New Zealand 23: Markets - Evidence and Insights,” (accessed November 9, 2023) [available at https://www.mbie.govt.nz/].
24.
O’NeillDaniel W.FanningAndrew L.LambWilliam F.SteinbergerJulia K. (2018), “A Good Life for all Within Planetary Boundaries,” Nature Sustainability, 88 (1), 88-95.
25.
OstromElinor (2009), “A General Framework for Analyzing Sustainability of Social-Ecological Systems,” Science, 325 (5939), 419-422.
26.
PedersenDavid B. (2016), “Integrating sciences and Humanities in Interdisciplinary Research,” Palgrave Communications, 2.
27.
ReillyHelen (2008), Connecting the Country: New Zealand’s National Grid 1886-2007. Steele Roberts Publishers.
28.
RentonMichelleHooperValerie (2023), “Provisioning Systems in Transition: A New Zealand Based Study of Co-Existing Logics, Values and Power Over in Emerging DER Systems,” Australasian Marketing Journal. Online first.
29.
SaundersBenjaminSimJuliusKingstoneTomBakerShulaWaterfieldJackieBartlamBernadetteBurroughsHeatherJinksClare (2018), “Saturation in Qualitative Research: Exploring its Conceptualization and Operationalization,” Quality & Quantity, 52, 1893-1907.
30.
SchaffartzikAnkePichlerMelaniePineaultEricWiedenhoferDominikGrossRobertHaberlHelmut (2021), “The Transformation of Provisioning Systems from an Integrated Perspective of Social Metabolism and Political Economy: A Conceptual Framework,” Sustainability Science, 16, 1405-1421.
31.
SuomalainenKitiWenLeShengMingyue SelenaSharpBasil (2022), “Climate Change Impact on the Cost of Decarbonisation in a Hydrobased Power System,” Energy, 246.
ThompsonAnn-Marie K. (2010), “Golder's Historical Method in Research in Marketing,” Journal of Business Research, 63 (12), 1269-1272.
34.
ThompsonJamie. (2022), “A Guide to Abductive Thematic Analysis,” The Qualitative Report, 27 (5), 1410-1421.
35.
TightM. (2022), “Designing Case Studies,” in The Sage Handbook of Qualitative Research Design, FlickUwe, ed. Sage, 399-413.
36.
TimmermansStephanTavoryIdo (2012), “Theory Construction in Qualitative Research: From Grounded Theory to Abductive Analysis,” Sociological Theory, 30 (3), 167-186.
37.
Transpower (2020), “Whakamana i Te Mauri Hiko- Empowering our Energy Future,” (accessed January 23, 2023), [available at www.transpower.co.nz].
WilliamsMichaelMoserTami (2019), “The Art of Coding and Thematic Exploration in Qualitative Research,” International Management Review, 15 (1), 45-56.
42.
WooliscroftB. (2021), “Macromarketing and the Systems Imperative,” Journal of Macromarketing, 41 (1), 116-123.
Supplementary Material
Please find the following supplemental material available below.
For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.
For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.
