This article argues that the need for education to include practical experience is as great in marketing as in medicine, and that this need can only be fully met by incorporating into the marketing program an extended period spent in a "real" job.
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References
1.
ASET (The Association for Sandwich Education and Training) (1983), Handbook, Uxbridge, U.K.
2.
Polytechnic of the South Bank (1983), "Report of the Polytechnic Working Party on Sandwich Courses," unpublished internal review document, London, U.K.
3.
Polytechnic of the South Bank (1983), "Survey of B.A. Business Studies Students Graduating in 1981, 1982 and 1983," unpublished internal review document, London, U.K.
