Marketing chairs at AACSB-accredited schools state that publication achievements are crucial in faculty rank decisions. Substantial chair subjectivity appears in the process of evaluating journal articles and in perceptions of journals' manuscripts acceptance rates. Subjective ratings of marketing journals heavily influence evaluations of authors' achievements.
Get full access to this article
View all access options for this article.
References
1.
Cabell, David E. W. (1981), Directory of Publishing Opportunities in Business Administration and Economics, 2d ed., Beaumont, TX: Cabell Publishing Co.
2.
Coe, Robert K. and Irwin Weinstock (1969), "Evaluating Journal Publication: Perceptions Versus Reality,"AACSB Bulletin, 6, (October).
3.
College Bluebook: Degrees Offered by College and Subject (1981), 18th ed., New York: MacMillan Publishing Co., Inc.
4.
Educational Directory: Colleges and Universities, 1981-1982 (1981), Washington, D.C.: U.S. Government Printing Office.
