Autonomous versus Merged Marketing Departments: The Impact of Current Department Structure and Previous Restructuring Experience on Faculty Perceptions

Abstract

This study details faculty perceptions concerning administrative structure and its impact on issues such as collegiality or student success. Faculty members in autonomous marketing departments are compared with those in combined units. Then, faculty never involved with departmental change are compared with faculty previously involved splitting marketing into an autonomous unit, those with merger experience, and those who have experienced both a split and merger. Participants currently housed in autonomous marketing departments and individuals who have never experienced any departmental change are most satisfied with their department structure. Individuals with merger experience and those in combined departments are least satisfied.

Keywords

marketing department academic interdisciplinary merger

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