Abstract
This study explores the professional roles of Russian journalists, from the perspective of 30 practitioners working in St Petersburg at the end of the 1990s. The aim is to describe how journalism has developed, what attitudes and work values professionals hold and what the prospects for the future of journalism are. A central finding is that there are two types of professional roles within contemporary journalism, representing two types of professional subculture: the old generation (practitioners of the Soviet era) and the new generation (who have joined the profession since 1990). Whereas the old generation continues to hold a cultivated view of journalism as an important societal task in natural collaboration with those in authority, the new generation is orientated towards the contemporary role of providing entertainment and perceives journalism rather as a PR role for the benefit of influential groups and people in politics and business. Despite their polarities, both generations of journalism accept the political function of journalism as a propaganda machine for the power elite during elections and other important events
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