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Abstract

Netnography is a methodical tool which is picking up the pace in the online communities. It originates from the field of ethnography and anthropology. The experiences shared by the online communities and interactions of the participants are highlighted by this revelatory method. This study will observe the effects of Instagram in evolving the trust of users, activities of netnography and their use among the Instagram community. The study aims to explore the opportunities of Instagram ethnography while considering the present literature and its inspection as both a research tool and an engaging platform. This research will also give the outlook of using analytical tools like Instagram analytics or Google analytics for amalgamation of the data.

Keywords

Netnograpgy instagram online community social media google analytics

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Netnography and instagram community: An empirical study

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