Who owns and cares about the data? A method for identifying and gathering information for business research investigations

Abstract

Information overload has always been a challenge for businesspeople as well as professionals from other types of organizations. And today with search algorithms and artificial intelligence (AI) such an ever-present part of daily life and media consumption, the challenges in learning how to filter information for oneself for effective processing, interpretation and analysis have only increased. This article presents several frameworks that were created for instructing students to assist with addressing this. They were tested and refined over four years in a core MBA course focused on decision making and project-based work. They include ways to conceptualize the broad areas of information available for business decision making as well as how to identify information by thinking about who is producing it, why they are producing it and who their key customers are. Other frameworks presented deal with ways to identify pertinent information and how to process and work with it as part of a research investigation. These frameworks are presented as tools that can be used by business school instructors, but certainly have a broader application as useful guidelines for anyone hoping to be a better collector and processor of relevant information for decision making and project work.