Numerous studies have suggested that active social media use can promote well-being by enhancing perceived social support. However, the relationship between social media use and perceived social support remains inconsistent across studies. This study explores possible mechanisms underlying the relationship between active social media use, perceived social support, and well-being during and after a COVID-19 lockdown. Using online surveys with Chinese participants during (N = 1,131) and after (N = 407) the lockdown period, our findings support a sequential mediation model. Specifically, active social media use was positively associated with perceived online network responsiveness, which in turn, predicted augmented perceived social support. Ultimately, increased social support was linked to reduced loneliness and increased life satisfaction. These findings were consistent both during and after the lockdown, indicating that social media has the potential to complement offline social interactions and effectively fulfill individuals’ social needs.
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