“What’ve I done to deserve this?” The role of deservingness in reactions to being an upward comparison target

Abstract

Outperforming others may be an ambivalent experience, simultaneously evoking pride and discomfort. Two experiments examined the role of deservingness in reactions to being an upward comparison target. Study 1 took place online and experimentally manipulated deservingness by modifying a self-report measure of Sensitivity about Being the Target of a Threatening Upward Comparison (STTUC). Participants predicted more distress and less positive affect under conditions of undeserved (vs. deserved) success; several individual difference variables moderated these effects. Study 2 systematically varied a confederate’s effort to manipulate the perceived deservingness of an outperformed person. Participants were especially likely to downplay their score in the presence of a confederate who appeared to work hard on a task but nevertheless performed poorly. Collectively, findings suggest that people respond most strongly to STTUC when a mismatch exists between deservingness and outcomes.