Abstract
The commodification and the medicalization of everyday life are central trends in contemporary - neo-liberal - societies. This paper studies the interaction between both trends as an explanation for the rapid growth of Israeli health care firms. During the past two decades Israel underwent a process of transformation into a neo-liberal/post-Fordist economy, and witnessed a significant growth of its economy. Firms within the field of health care developed at a much more rapid rate than the economy as a whole. The present paper attempts to explain the central role of the health care business in the contemporary economic system as a result of the combination between the transition to a post-Fordist/neoliberal hegemonic model and the centrality of health within neo-liberal governmentality.
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