Social media, unlike other resources, is nowadays an organizational resource. The reason can be attributed to its vast and extensive usage in sharing relevant information within a group and its influence on communication and organizational dynamics. The study investigates the role of individual social media self-efficacy (SMSE) and social media participation (SMP) on E-Leadership self-efficacy (ELSE). It further explores the mediating role of individual social media collective efficacy (SMCE) and SMP on SMSE and ELSE. Data for the study were collected from the employees of ITES firms in Delhi NCR, Bengaluru and Pune, India by the online survey method. A total of 478 respondents who were actively engaged in social media activities such as sending and sharing relevant information on different social media groups were included. Structural Equation Modelling followed by mediation analysis was conducted using AMOS 22 and Process Macro software, respectively, to analyse the structural and mediation relationship among the different constructs. The findings confirmed the positive influence of SMSE and participation on collective efficacy and e-leadership efficacy. The study extends the current literature and integrates social media self, collective efficacy, and participation to investigate ELSE in the perspective of IT organizations.
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