Another Entrepreneurial Venture Fails to See the Light of the Day

Abstract

The entrepreneurial journey for a young and aspiring entrepreneur and that too from a middle class family, is triggered for a variety of reasons but has its own share of crests and troughs. It requires a strong will and character on the part of the entrepreneur to sustain the momentum and once too often we see a start-up die a premature death, leaving the protagonist thinking- what went wrong? This case is about one such young entrepreneur, who motivated by the success of his role model, launches an enterprise only to see it wither away in quick time. In trying to understand why it happened, we trace the entrepreneurs’ background, the antecedents of his taking the entrepreneurial route and the reasons why the enterprise could not be sustained. We also make an attempt to see if the failure of the first shot at entrepreneurship deters an individual to start another one.