A review of past research shows that negative stereotypes and attitudes about the aged are widespread. We need theoretically oriented research to specify what determines the stereotypes, prejudices, and discriminations against the aged. This research should be based on probability samples and use scales tested for reliability and validity. In order to reduce ageism and thus improve the quality of life among our elders, controlled experiments are needed to determine which methods of reducing ageism are most effective and efficient.
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