This article draws on archival research in order to explore the cultural circulation of the early quiz show in Britain-the conceptions, interpretations and evaluations which structured its development. The history of the British quiz show remains particularly neglected in television scholarship, and is often only discussed in relation to the advent of commercial television. Here it is usually invoked as the epitome of ITV's bid to woo the audience with ‘cheap’, undemanding and ‘trivial’ fare. This association between the quiz show and commercialism has rendered the BBC, a public service broadcaster, particularly invisible in quiz show history. But the BBC played a crucial role in developing the broadcast conception of the quiz/game show well before ITV was part of the cultural landscape. Ranging across both radio and television, it is this history that is explored here.
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